Introduction
Hokusai Graphic, the renowned brand specializing in traditional Japanese umbrellas, has recently unveiled new colors and UV protection features for its popular designs. Under the guiding vision of "Bringing Japanese culture to the world," the brand aims to combine artistry with functionality. The company, Wago Co., Ltd., headquartered in Shibuya, Tokyo, is known for its array of Japanese cultural products, including hairpins, chopsticks, and various sauna goods nationwide.
New Product Launch
Starting July 25, the company will introduce the new "Tri-Folding UV-Blocking Umbrella" at its Hokusai Graphic stores. These umbrellas showcase vibrant new hues from beloved traditional patterns, available in ten unique designs that echo the elegance of Japanese aesthetics while appealing to contemporary tastes. Whether you wear Western or traditional attire, these umbrellas fit seamlessly into various occasions.
Outstanding Features
These umbrellas offer exceptional protection with a UV shielding rate of 99.9% and light blocking rate of 99.99%. Crafted from high-performance materials, they effectively shield users from the sweltering sun and harmful UV rays. Their practicality extends to everyday commutes, outings, summer festivals, and more, making them an ideal companion for any summer event. Each design inspires excitement, elevating the user's mood with its aesthetics while ensuring reliable functionality that users can trust.
Featured Designs
Here is a glimpse of some of the exquisite designs available:
1. Cherry Blossom Umbrella
Inspired by Japan's iconic sakura, this umbrella features a vibrant cherry blossom pattern reminiscent of looking up from beneath the trees, presented in soft pastel colors for a delicate touch.
2. Beach Sumo Wrestler - Blue
This playful design depicts sumo wrestlers enjoying their time at the beach, set against a refreshing sky blue background. It delivers a cheerful vibe that instantly lifts spirits.
3. Black Peony Umbrella
Often called "the king of flowers," the peony is showcased in a bold design over a sleek black base, providing a refined accent that harmonizes with any outfit.
4. Cat Racing in the Night Umbrella
This charming design features cats dashing around various Japanese locales. Its cool colors evoke the twilight sky, creating a serene and refreshing look.
5. Pine and Crane - Purple
Celebrating good fortune, this umbrella presents a majestic display of pine trees and cranes, with a rich purple base that makes the motifs pop with visual impact.
6. Glass Chrysanthemum - Sweet William Umbrella
This enchanting design resembles stained glass, showcasing intricate chrysanthemum patterns in gentle colors while maintaining a whimsical flair.
7. Splendid Japanese Plate - Yellow Glaze
Inspired by traditional Japanese decorative techniques, this umbrella features a deep yellow design that exudes luxury and elegance like fine porcelain.
8. Splendid Japanese Plate - Romantic Gold
A vibrant representation influenced by gold decoration techniques, this umbrella captivates with its striking pink and emerald green combination.
9. Bobtail Cat Umbrella
Perfect for cat lovers, this design artfully showcases the bobtail cat in a subtle lavender shade, with a blend of hidden wild cats adding intrigue.
10. White Taiyaki Umbrella
On a young grass backdrop, this playful design prominently displays a white taiyaki, capturing the essence of Japanese sweets with a delightful twist.
Product Details
- - Price: 5,390 yen (including tax)
- - Size: Approximately 55cm (span) | 97cm (diameter) | 57cm (length open) | 25cm (folded)
- - Material: Polyester (only on the reverse side) with fiberglass and metal frame components; wood for handle; polyester cord (100%).
About Hokusai Graphic
Hokusai Graphic is dedicated to preserving and celebrating traditional Japanese patterns and motifs through uniquely designed umbrellas. Inspired by the timeless charm of Katsushika Hokusai, the brand continually reinterprets cultural heritage to captivate audiences around the globe. The umbrellas are available for purchase both in-store and on their online platform.
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About Wago Co., Ltd.
Wago Co., Ltd. strives to create opportunities for people worldwide to experience Japanese culture through diverse lifestyle proposals. The company's commitment includes preserving traditional cultures and techniques through its brands such as Hokusai Graphic and others, while also addressing global outreach through innovative product offerings.
Company Overview
- - Name: Wago Co., Ltd.
- - Stock Code: 9271 (Tokyo Growth Market)
- - CEO: Tomohiro Mori
- - Founded: February 2003
- - Employees: 147 (as of December 2024)
- - Capital: 50,000,000 yen
- - Business Activities: Design, manufacturing, and sales of products, store design and operations, web design, and EC site management.
- - Subsidiary: Maigrate Co., Ltd.
- - URL: Wagokoro
- - Brand Information: Wargo Blog