Sanrio Appoints Craig Takiguchi as New CEO for US and Americas Region
Sanrio Appoints Craig Takiguchi as CEO for the U.S. and Americas
On January 1, 2026, Sanrio Co., Ltd., the renowned lifestyle and entertainment company famous for its charming characters, announced that Craig Takiguchi has taken the helm as Chief Executive Officer for the U.S. and the Americas. This strategic move aims to bolster the brand’s presence and relevance among younger audiences while embracing innovation in licensing and product development.
A New Era for Sanrio
With Takiguchi’s promotion from his previous role as Chief Operating Officer, it marks a continuation of his significant contributions since he has been an essential part of Sanrio's journey over the years. His extensive experience within the organization has equipped him with the insight and leadership skills needed to navigate the evolving market landscape in North America and beyond.
As Takiguchi steps into this pivotal role, he is charged with steering Sanrio’s strategic vision and amplifying its cultural footprint.
Topics Entertainment & Media）
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