Independent Research Shows Storyblok's CMS Enhances Marketers' Joy Compared to Legacy Platforms
In a groundbreaking study conducted by Sago and IVP Research Labs, Storyblok, a headless Content Management System (CMS), has been shown to significantly improve the experience of marketers previously using legacy platforms. The research highlights an astonishing 83% of participants reported feelings of joy while using Storyblok. This study involved 20 marketers from the US, UK, and Germany who had prior experience with outdated CMS solutions, making their responses particularly intriguing for the current digital landscape.
The methodology used in this research stands out for its innovative approach. Participants engaged in a thirty-minute content management session where they switched from their traditional systems to Storyblok. Utilizing advanced facial coding technology from IVP Research Labs, researchers monitored participants' emotional responses throughout the experience, providing real-time insights into their feelings.
Bob Granito, the founder and president of IVP Research Labs, noted how innovative the facial coding approach is, allowing emotions to be captured authentically without the need for participants to articulate their thoughts consciously. This technical precision is pivotal in identifying not just satisfaction but genuine joy, which is essential for evaluating a product's impact.
The results were compelling—participants reported an immediate sense of joy that grew as they engaged with Storyblok. Noteworthy findings include that 55% of participants experienced joy during their first task just by witnessing the ease of updating content. Furthermore, creating content in the Ideation Room using AI was a highlight, with 60% reporting joy, while 44% felt the same excitement from the capability to translate pages into different languages using AI.
Chelsea Gibbons, VP of Research Strategy at Sago, provided further insights: “The data from our independent analysis revealed that marketers felt truly empowered by the intuitive, visual, and efficient nature of Storyblok’s tools. The innovative AI features, particularly in the Ideation Room, amazed respondents and showcased the platform's transformative potential.”
Dominik Angerer, Storyblok’s CEO and Co-Founder, affirmed the product's capabilities, remarking that the research supports Storyblok's dedication to user satisfaction. Their Joyful Headless branding wasn't just a marketing term; it has a basis in genuine user experiences. Angerer highlighted that the excitement and comfort users derived from utilizing AI functions contradict any apprehensions about such technology, showcasing that marketers are ready to embrace the future.
This study comes at an opportune moment as organizations globally shift from traditional CMS systems, recognizing the need for more flexible, efficient, and user-friendly solutions. The profound impact Storyblok has on marketers' experiences illustrates that transitioning to modern platforms yields not only increased productivity but also enhanced emotional responses.
For brands looking to streamline their content management processes without sacrificing joy and user engagement, Storyblok represents an outstanding option. Trusted by industry leaders like Adidas and T-Mobile, Storyblok is making content management a collaborative, fun, and joyful endeavor.
To explore how Storyblok can elevate your marketing efforts, visit their website or view their case studies and press kit. Join the future of content management and discover why so many are shifting to a system that promises both joy and efficiency in equal measure.
The methodology used in this research stands out for its innovative approach. Participants engaged in a thirty-minute content management session where they switched from their traditional systems to Storyblok. Utilizing advanced facial coding technology from IVP Research Labs, researchers monitored participants' emotional responses throughout the experience, providing real-time insights into their feelings.
Bob Granito, the founder and president of IVP Research Labs, noted how innovative the facial coding approach is, allowing emotions to be captured authentically without the need for participants to articulate their thoughts consciously. This technical precision is pivotal in identifying not just satisfaction but genuine joy, which is essential for evaluating a product's impact.
The results were compelling—participants reported an immediate sense of joy that grew as they engaged with Storyblok. Noteworthy findings include that 55% of participants experienced joy during their first task just by witnessing the ease of updating content. Furthermore, creating content in the Ideation Room using AI was a highlight, with 60% reporting joy, while 44% felt the same excitement from the capability to translate pages into different languages using AI.
Chelsea Gibbons, VP of Research Strategy at Sago, provided further insights: “The data from our independent analysis revealed that marketers felt truly empowered by the intuitive, visual, and efficient nature of Storyblok’s tools. The innovative AI features, particularly in the Ideation Room, amazed respondents and showcased the platform's transformative potential.”
Dominik Angerer, Storyblok’s CEO and Co-Founder, affirmed the product's capabilities, remarking that the research supports Storyblok's dedication to user satisfaction. Their Joyful Headless branding wasn't just a marketing term; it has a basis in genuine user experiences. Angerer highlighted that the excitement and comfort users derived from utilizing AI functions contradict any apprehensions about such technology, showcasing that marketers are ready to embrace the future.
This study comes at an opportune moment as organizations globally shift from traditional CMS systems, recognizing the need for more flexible, efficient, and user-friendly solutions. The profound impact Storyblok has on marketers' experiences illustrates that transitioning to modern platforms yields not only increased productivity but also enhanced emotional responses.
For brands looking to streamline their content management processes without sacrificing joy and user engagement, Storyblok represents an outstanding option. Trusted by industry leaders like Adidas and T-Mobile, Storyblok is making content management a collaborative, fun, and joyful endeavor.
To explore how Storyblok can elevate your marketing efforts, visit their website or view their case studies and press kit. Join the future of content management and discover why so many are shifting to a system that promises both joy and efficiency in equal measure.
Topics Consumer Technology）
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