Nayya Honored in Forbes Fintech 50 List for 2026 for Innovative Solutions

Nayya Secures Spot in Forbes Fintech 50 for 2026

Nayya, a notable player in the fintech industry and creator of an AI-powered benefits and financial decision platform, officially celebrates its inclusion in the Forbes Fintech 50 list for 2026. This annual list highlights the most innovative private fintech companies in the United States, and Nayya's debut demonstrates its significant role in reshaping how individuals navigate their benefits and financial decisions.

Founded in 2019, Nayya stands out by utilizing artificial intelligence specifically tailored for the benefits sector. The company aims to transform the often daunting task of managing benefits into an accessible and user-friendly experience. Nayya's groundbreaking Agentic Platform, launched in 2025, enhances user engagement by integrating behavioral science. This feature equips employees with tailored, context-specific guidance that not only assists in decision-making but also actively automates critical actions aligned with their health and financial needs.

The year 2025 was pivotal for Nayya, marked by its strategic acquisition of Northstar, a platform specializing in financial well-being. This acquisition broadened Nayya’s capabilities by introducing personalized financial planning services. Users can now interact with dedicated Certified Financial Planners (CFP®) who provide bespoke action plans that cater to their unique financial goals. This comprehensive suite of services empowers users to take significant strides toward achieving their financial aspirations while ensuring that their benefits are utilized effectively.

According to Sarah Liebel, CEO of Nayya, being recognized in the Forbes Fintech 50 is not just an accolade but a testament to the real-world impact of their work. "Benefits represent one of the largest investments employers make in their people, yet much of that value goes unrealized. We're using agentic AI to help employees make smarter decisions and take meaningful action, providing employers with a scalable framework for benefits that deliver real value, year-round," she stated.

Nayya's platform presently connects millions of users through various employers and partners in the benefits ecosystem. As Nayya continues to gain traction, employers that implement its solutions report notable improvements, including enhanced employee confidence in choosing benefits, a decrease in human resources inquiries, and increased engagement with their core and voluntary benefits offerings. These advancements signal that Nayya is not only meeting a critical market need but is also successfully delivering a solution that resonates with today’s workforce.

The Forbes Fintech 50 list evaluates companies based on various criteria, including growth rate, product innovation, and market influence spanning domains such as payments, investing, insurance, personal finance, and enterprises' fintech applications. The 2026 edition celebrates the eleventh year of this influential ranking, further affirming Nayya's prominent place within the competitive fintech landscape.

With its continued dedication to connecting individuals with vital information for thriving in their health and wealth, Nayya is poised for further innovation and expansion. As companies increasingly recognize the importance of effectively managing employee benefits, Nayya remains committed to being at the forefront, guiding individuals and organizations alike in achieving lasting financial wellness. To learn more about Nayya and its innovative solutions, visit nayya.com.