Explore the Refreshing World of Breeze at baramood's Pop-up Store in Omotesando

Discover Your Perfect Breeze at "THE CHILL STAND by baramood"

Emutas Co., Ltd., based in Chiyoda, Tokyo, is set to launch a unique pop-up store for its handheld fan brand, baramood, promising an exciting experience from July 15 to July 20, 2026, at ZeroBase Omotesando. This event, titled "THE CHILL STAND by baramood," invites visitors to experience a refreshing breeze in collaboration with fine design, reimagining the concept of cooling beyond mere temperature relief.

The pop-up store will showcase four distinct types of handheld fans, each engineered by HANIL ELECTRONICS, experts in beauty electronics. Each fan type offers a unique breeze quality, enabling customers to choose the one that aligns with their lifestyle and preferences. Attendees can freely try out each fan, making the visit an interactive experience where they can feel the differences in air quality and their associated designs.

While enjoying a refreshing cool breeze, shoppers will be invited to partake in social media promotions, with a chance to receive complimentary frozen drinks by tagging their experience on Instagram. The venue itself will have an exclusive "CHILL SPOT" for guests to relax and invigorate between their shopping adventures. Considering Omotesando's reputation for being a hub for fashion enthusiasts, baramood intends to establish itself not merely as a gadget brand, but as a stylish lifestyle accessory.

Pop-up Store Highlights

- Dates: July 15 (Wed) to July 20 (Mon), 2026
- Location: ZeroBase Omotesando, Tokyo
- Experience: Test all four handheld fan types:

- Type #01 Natural: A soothing, enveloping breeze.
- Type #02 Silky: A smooth fan experience with broad airflow.
- Type #03 Blast: A sharp, quick blast of air, perfect for hot days.
- Type #04 Stream: A powerful, steady airflow offering reliable cooling.

Baramood's commitment to integrating style with functionality stands out, with their fans designed not just for practicality but as fashion-forward accessories enhancing the user’s aura.

Additionally, fanning out beyond the pop-up store, baramood products will be available for online purchase from June 24, 2026, through MASH GO GREEN STORE, alongside collaborations with COSME KITCHEN ShinQs and Biople Lumine Est Shinjuku for limited-time physical sales.

This experience is further elevated as baramood has been appointed the official handheld fan for the ASOBIEXPO 2026 music festival. This event, known for its energy and vibrancy, will see baramood providing refreshing breezes amidst the summer festivities.

Event Logistics

Anticipating a tremendous turnout, baramood encourages fans to come and enjoy the various breezes in the heart of Omotesando, in a sanctuary designed for rejuvenation and aesthetic appreciation. Operating during peak hours ensures flexibility for visitors wishing to take a break from their shopping or outdoor activities as they explore the new standards of personal cooling solutions.

With a mission to intertwine well-being with innovative design, baramood continues to redefine personal comfort, appealing both to design aficionados and individuals seeking effective cooling solutions.

For more information or updates, visit their official Instagram page @baramood. Revisit what it means to choose your breeze and find your go-to companion for those hot summer days.