#Japan #Tokyo #CLASSICS the Small Luxury #Custom Embroidery #Aderia Retro

A Joyous Collaboration: Aderia Retro x CLASSICS the Small Luxury

The second collaboration between Aderia Retro and CLASSICS the Small Luxury is finally here, bringing forth the nostalgia of retro glassware fused beautifully with exquisite handkerchief designs. This partnership resonates with the charm of everyday items, inviting customers to create custom-embroidered handkerchiefs that celebrate the essence of Aderia Retro’s signature motifs.

The Background of the Collaboration

Aderia Retro is celebrated for its charming retro glass tableware, reminiscent of the Showa era. CLASSICS the Small Luxury, a handkerchief specialty store founded in 2003 and operated by the pioneering textile company Blooming Nakaniwa Co., Ltd., is dedicated to delivering a touch of understated luxury through carefully crafted handkerchiefs. The collaboration emerged out of a mutual appreciation for creating products that add color to daily life, blending the nostalgic allure of Aderia’s glassware with the delicate elegance of handkerchiefs.

Enjoying the Art of Selection and Usage

For this second collaboration, selected embroidery designs that complement Aderia Retro’s motifs have been thoughtfully curated. Customers can custom-order these exclusive embroidery designs on selected handkerchiefs starting from September 30, 2025. This service, which has gained popularity since the brand's inception, allows users to choose their preferred position and orientation for the embroidery, creating a unique handkerchief that resonates personally. Combining the motif embroidery with initials transforms a simple handkerchief into a meaningful keepsake, making the selection process an enjoyable experience in itself.

Custom Order Details

Embroidery Options:

• - Motif Embroidery: Priced at 990 yen (tax included) with an additional cost for the handkerchief.
• - Themes: Select from various motifs like the beloved “Zoomate” featuring tiger and leopard designs, or characters from “Fairy Tales” such as Boy and Girl.

Ordering Information:

• - Start Date: September 30, 2025
• - Locations: CLASSICS the Small Luxury flagship store at Roppongi Hills, Nihonbashi Ningyocho store, and the online shop (available from noon).
• - Handkerchief Series: Custom embroidery can be selected from three series: Aderia Retro collaboration products, SIC 108 Color Series, and the Third Handkerchief Series.

After ordering, customers can expect delivery in about 7 to 10 days, ensuring a fresh and personal addition to their collection.

First Collaboration Still Available

In tandem, the first collaboration’s handkerchiefs, featuring six unique designs inspired by Aderia Retro's popular glassware, remain available for purchase. These handkerchiefs showcase watercolor touches and delicate embroidery, leaving a lasting impression on those who cherish Aderia’s nostalgic designs.

Special Giveaway Campaign

To commemorate the launch of their collaboration handkerchiefs, both brands are running a giveaway campaign on their official Instagram accounts. Participants have the chance to win a special gift set that includes a popular “Parfait” design handkerchief and an Aderia Retro glass. The giveaway runs from September 25, 2025, until October 13, 2025, providing an excellent opportunity for fans to engage and win.

How to Enter:

1. Follow Aderia Retro (@aderia_retro) and CLASSICS the Small Luxury (@classics_the_small_luxury) on Instagram.
2. Comment on the campaign post with your favorite parfait flavor from the designs shown.

About Aderia Retro

Aderia Retro is a beautifully reimagined collection of Aderia's glassware from the Showa era, crafted for modern use. Their products balance nostalgic designs with affordability, evoking the warmth and familiarity of days gone by. Well-loved by fans, these pieces are not only functional but also cherished as a reminder of simpler times.

About CLASSICS the Small Luxury

Founded in 2003 by Blooming Nakaniwa Co., Ltd., CLASSICS the Small Luxury stands as a testament to the art of handkerchief-making since 1879. The brand infuses each piece with emotion, transforming a simple cloth into a canvas of personal expression. With attention to design, material quality, and craftsmanship, CLASSICS the Small Luxury aspires to deliver a touch of discreet elegance to every customer’s daily life.

For more information on CLASSICS the Small Luxury, visit their official website or explore their Instagram for the latest designs and updates.