#Japan #circular economy #Hiratsuka #SANYO #RE: SANYO

SANYO Outlet Store in Shonan Hiratsuka: A New Era of Reuse Goods

On April 23, 2025, SANYO Co., Ltd. opened its third reuse goods store, the SANYO Outlet Store in Shonan Hiratsuka, located within the large commercial complex, "The Outlet Shonan Hiratsuka." This new store promises to provide a fresh opportunity for customers to engage with SANYO's reuse initiative, which focuses on selling quality second-hand clothing and goods collected through community efforts.

Expanding Reuse Business

Historically, SANYO has operated two standalone reuse stores, the SANYO G&B Outlet Ochiai and the SANYO G&B Outlet Shiomi. In contrast, the new outlet strategically situates itself in a bustling shopping environment, enhancing visibility and potentially increasing customer engagement with SANYO's circular economy practices.

The company is dedicated to establishing a robust reuse business model, having set an ambitious target to recover 100,000 items of clothing by the end of February 2026. This goal reflects SANYO’s commitment to sustainable consumption and their ongoing aim to foster circular consumption habits among its customer base.

The Philosophy Behind Reuse

SANYO's approach is grounded in the concept of the circular economy, which they publicly announced as one of their four key materialities in March 2023. This initiative is part of their broader commitment to creating a resource-circulating society by efficiently utilizing limited resources. The overarching project, dubbed "SANYO RE: PROJECT," encompasses a three-pronged strategy focusing on Reduce, Reuse, and Recycle (the 3Rs).

Beginning in March 2024, SANYO initiated new clothing collection activities with a focus on reuse, ensuring clothing is resold as much as possible before it is recycled. Their well-defined sorting and cleaning process guarantees that only items meeting stringent quality standards are labeled as "SANYO Certified Reuse Goods".

The New Store: Features and Offerings

The SANYO Outlet Store in Shonan Hiratsuka not only sells certified reuse goods but continues the sale of new outlet products from various brands under the SANYO umbrella. This mixed offering aims to cater to diverse customer preferences and enhance the shopping experience.

Items available for sale range from special prices starting at 2,200 yen for tops and going up to 13,200 yen for outerwear. Each reusable product sold carries a distinctive tag under the brand name "RE: SANYO," which is intended to reassure customers about the quality and sustainability of their purchase.

Success and Customer Engagement

Previous limited-time sales of reuse products at the outlet drew a significant number of new customers, with approximately 70% of purchasers being first-time visitors. This trend denotes a successful strategy in tapping into new demographics while promoting eco-friendly shopping habits.

The preliminary sales figures from the reuse stores launched in 2024— where the company exceeded its targets by 120%— affirm the increasing interest from consumers in purchasing second-hand products. SANYO expects to leverage this interest further with the new Shonan Hiratsuka store.

Customers have expressed their appreciation for the reuse program, highlighting the quality and affordability of the products. Positive feedback includes remarks about the items looking pristine and being fun to search through, contributing to a growing base of repeat customers.

Looking to the Future

SANYO remains committed to enhancing its reuse efforts and aims to establish further stores if the success of the Shonan Hiratsuka outlet continues. Their future objectives will focus heavily on raising awareness of their clothing recovery initiatives to promote sustainable behavior across all customer segments.

The drive towards sustainability in fashion is not just a trend for SANYO but a core part of their business philosophy, underscoring their commitment to creating a beautiful life culture through fashion, while positively impacting society.

For more details about SANYO's initiatives, you can visit their official website: SANYO Official Website.