Seven Families Collaborate with Brookfield Residential to Rebuild Homes Lost in Eaton Fire

Families Unite to Rebuild Their Homes Lost in Fires



In a heartening response to the devastating impacts of the Eaton Fire, seven families from Altadena are coming together with Brookfield Residential to rebuild their homes. This initiative, known as the Builders Alliance, aims to simplify the rebuilding process while fostering a sense of community.

The cornerstones of this effort lie in collaboration and innovation. By leveraging Brookfield Residential's unique approach, these families are not just rebuilding; they are utilizing a coordinated method that streamlines the process of construction. Homeowners can choose from a selection of turnkey designs that have been thoughtfully matched to their homesites, which ultimately reduces rebuilding costs and shortens construction timelines.

Groundbreaking for these new homes is scheduled for February 2026, with an ambitious goal of completing them by fall 2026. This cohesive plan exemplifies a meaningful step toward restoring the La Viña community, which faced significant losses during the fire.

The Builders Alliance: A New Path to Rebuilding


Brookfield Residential has developed an innovative digital portal for the Builders Alliance, providing homeowners access to over 40 pre-approved home designs. The portal is tailored to allow families to filter options based on plot size, zoning regulations, and their personal preferences, all while keeping costs aligned with insurance proceeds.

The aim of this initiative is to provide practical and actionable resources to help fire survivors not only return to their homes but also re-establish their lives in the community they love. The Builders Alliance comprises a diverse group of builders dedicated to assisting families to recover efficiently while minimizing costs and maximizing benefits.

Adrian Foley, the President and CEO of Brookfield Residential, emphasized the company's commitment to collaborating with the families affected by the fire. He stated, “We want to demonstrate how innovative technology can effectively support families as they rebuild their lives. It’s not just about building homes; it's about restoring a sense of stability.”

Kristin Bertell, one of the homeowners involved in the project, expressed her appreciation for Brookfield's responsiveness and transparency. “From the first moment after the fires, the Brookfield team reached out, offering assistance and understanding the nuances of our situation. Their approach helped alleviate some of our worries,” she shared.

Community Resilience: Rebuilding Together


The coordinated rebuilding process is crucial not only for the families involved but also for preserving the culture and connection that define La Viña. The collaboration ensures that the essence of the neighborhood remains intact even as new homes rise from the ashes.

With the Builders Alliance's technology-driven approach, families can navigate the complexities of rebuilding with greater ease. This includes receiving estimated costs and timelines for different designs, thereby alleviating uncertainty. Many builders in the alliance are providing fixed-price options and expedited permitting processes that pave the way for faster project completion.

The digital representation of available residential parcels provides a detailed overview of each plot's compatibility with various home designs, supported by site and zoning information. This not only empowers homeowners but also encourages them to fully engage in the rebuilding journey.

As these families prepare to lay the foundations for their future, their collective endeavor serves as an inspiring testament to resilience and community spirit. Altadena’s La Viña neighborhood is set to rebound with renewed strength, thanks to the hard work of these families and the unwavering support from Brookfield Residential.

For more information about the Builders Alliance and rebuilding opportunities, homeowners can contact Brookfield Residential directly. The collaborative spirit and innovative tools at their disposal promise to transform what was lost into new beginnings, with homes that reflect the needs and hopes of the families returning to their beloved community.

In the words of Brookfield’s team, “We’re committed to helping create the best places to call home.” And with the Builders Alliance, that vision is being put into action, one home at a time.

Topics Consumer Products & Retail)

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