#Japan #Unagi Naruse #Takashima #Grilled Eel #Otsukimi-jyu

Celebrate Autumn with New Offerings at Unagi Naruse

This September, Unagi Naruse, a renowned unagi (eel) specialty restaurant operated by Franchise Business Incubation Co., Ltd., is excited to celebrate its third anniversary with the launch of three new seasonal menu items. Under the concept of "Enjoying Plenty of Tasty Eel!", these new offerings are sure to satisfy your cravings this autumn.

New Menu Items

1. Otsukimi-jyu (Moon Viewing Box) - A Limited Time Delight

This dish features a tantalizing combination of grilled eel and a luscious, creamy egg topping. As you lift the lid of this delicately crafted box, the mouthwatering aroma of charred eel and sweet-savory sauce fills the air, setting the stage for a delightful dining experience. Enjoy the tender and rich texture of the eel with a special sweet sauce during this limited-time offering!

• - Available From: September 16, 2025, to October 15, 2025
• - Price:

- Ume: 2,100 yen
- Take: 2,700 yen
- Matsu: 3,100 yen (All prices include tax)

Please note: This item will only be available at select locations (34 prefectures, 109 stores). You can find a list of participating locations here.

2. Naruse’s Grilled White Eel - Now Available!

In response to customer requests, Naruse's grilled white eel, known for its translucent skin and crispy exterior, has finally arrived! Enjoy the contrasting textures—a perfectly grilled outer layer combined with a tender, flaky inside, all complemented by hand-selected coarse salt and wasabi.

• - Available From: Expected mid-September 2025
• - Price:

- Half: 2,100 yen
- Whole: 4,200 yen (All prices include tax)

Check participating locations here.

3. Two-Tone Jyu - Experience Both Flavors

This new offering allows you to enjoy both the grilled white eel and the traditional grilled eel together in one satisfying dish. Experience the best of both worlds!

• - Available From: Expected mid-September 2025
• - Price: 4,000 yen (All prices include tax)

This dish will only be available at select locations (41 prefectures, 188 stores). Find the participating stores here.

About Unagi Naruse

Unagi Naruse aims to provide a casual yet high-quality dining experience, making eel dishes accessible to everyone from busy professionals to seniors. The first Unagi Naruse location opened on September 10, 2022, with the goal of allowing customers to enjoy generous servings of delicious eel dishes at reasonable prices.

Commitment to Quality

1. Selected Eel Sources: We prioritize eels grown in optimal water and environmental conditions, ensuring the best taste.
2. Efficiency and Speed: By streamlining our operations, we reduce the time it takes to serve customers without compromising on quality.
3. Affordable Portions: Offering substantial servings at about half the price of traditional eel restaurants makes our dishes accessible for all to enjoy.

To learn more about us, visit our website: Unagi Naruse.

Company Overview

• - Company Name: Franchise Business Incubation Co., Ltd.
• - CEO: Masahiro Yamamoto
• - Headquarters: 2-1-3 Sakuramachi, Imazu-cho, Takashima-shi, Shiga Prefecture.
• - Establishment: September 20, 2020
• - Website: Franchise Business Incubation