Shell Acquires Tri Star Energy to Expand Convenience Retail Presence in the US

Shell Expands Its Reach in the Convenience Store Market

In a significant move to bolster its footprint in the convenience retail sector, Equilon Enterprises LLC, operating as Shell Oil Products US, has announced the acquisition of Tri Star Energy, LLC. This acquisition allows Shell to increase its ownership from 33% to a complete 100% stake in the company, which is known for its robust network of convenience stores and fuel distribution across the southeastern United States, particularly in Nashville.

The purchase will result in Shell owning an additional 320 fuel and convenience retail outlets as well as establishing supply agreements with 552 additional dealer-operated locations. This strategic decision aligns with Shell's overarching growth plan aimed at reallocating capital to areas where it can assert a competitive edge while generating long-term shareholder value.

Machteld de Haan, President of Downstream, Renewables, and Energy Solutions at Shell plc, expressed confidence in Tri Star's established business model, highlighting its strong customer loyalty and dedicated team. According to de Haan, the acquisition fits perfectly with Shell's strategy, focusing investment on sectors that promise high returns.

With approximately 12,000 retail sites under its brand throughout 49 states, Shell already boasts the largest branded fuel network in the United States, servicing over seven million customers daily. This latest acquisition is expected to significantly enhance Shell's presence in the convenience store market, further solidifying its status as a key player in the industry.

Following the completion of this deal—which is anticipated by the end of 2026, pending regulatory approvals—Tri Star Energy will operate under Texas Petroleum Group, LLC, a fully owned subsidiary of Shell Mobility Convenience US LLC. This new business unit is expected to encompass nearly 550 company-operated convenience sites and agreements with around 650 dealer-operated locations throughout the southern U.S.

Shell's strategy to invest in areas with proven potential was underscored at its Capital Markets Day in 2025. The company plans to concentrate 80% of its growth capital expenditures in its Mobility and Convenience sector, especially in fundamental markets such as the U.S., where it generates a substantial portion of its cash flow.

Moreover, the acquisition is projected to yield an internal rate of return that exceeds the benchmarks set for Shell's marketing division, showcasing the profitable potential of this investment.

Shell's long-standing presence in the American market has been characterized by its commitment to providing reliable energy and catering to evolving consumer needs. Globally, the company caters to around 29 million customers daily at Shell-branded mobility sites, where they access a variety of quality fuels, electric vehicle charging options, and numerous convenience items.