The Exciting Second Audition for Abura-hime Sparks Restaurant Enthusiasm

Abura-hime Audition Returns to Energize Restaurants

In a vibrant celebration of culture and culinary delight, the Abura soba restaurant, owned by the Kasuga Group, is hosting its second annual audition to select the model for its official character, Abura-hime. This innovative initiative has not only captivated fans but also contributed to the energy of the dining environment, appealing to both avid supporters and casual diners alike.

Last year's audition, which took place at 22 locations, saw an incredible turnout with 28,875 votes cast, showcasing the community's enthusiastic participation. This year, the event has expanded to 23 participating stores and boasts a significantly increased prize pool of 830,000 yen, including a top prize of 380,000 yen. General voting for finalists is now open until August 31, 2026, providing patrons with ample opportunity to engage with this unique entertainment experience.

The key philosophy of this event is encapsulated in the slogan, "People shine with oil!" Abura soba is not merely about flavor; it’s also about creating memorable experiences that make customers wish to return. In these challenging times marked by soaring costs of ingredients and logistics, restaurants must innovate to thrive. Consequently, the Kasuga Group has embraced a novel concept: combining the joy of eating with the excitement of supporting beloved idol contestants. Participants frequently promote the restaurant on social media while fans visit to support their favorites, resulting in a lively atmosphere that uplifts the entire establishment.

A Unique Dine-and-Join Experience

The fusion of dining pleasure and fandom creates a novel form of culinary entertainment through the Abura-hime audition. Customers not only savor Abura soba but also partake in supporting contestants, fostering dynamic conversations that enhance the vibrancy of the dining experience. The success from the previous year's turnout will surely elevate this year's participation, especially with the expansion from 22 to 23 locations.

Voting methods are diverse and allow for easy participation:
1. In-store Voting (including take-out votes)
2. Web Voting
3. Mail Order Voting
4. Delivery Voting
5. Voting via Vending Machines

Each bowl of Abura soba purchased (excluding web votes) grants one voting opportunity, encouraging diners to engage actively in the audition.

Meet Abura-hime

The character Abura-hime is the face of the Kasuga Group and embodies the spirit of their flagship restaurant. The winner of this year's contest will not only take home the cash prize but will also don the illustrious Abura-hime costume, appearing on posters, vending machine screens, and the official website across all 23 locations. This public visibility aims to amplify the allure of the Kasuga chain to a wider audience.

Winners' Rewards

The winners of the Abura-hime audition will enjoy several benefits:

- Grand Prize of 380,000 yen
- Title of Official Character 'Abura-hime'
- Feature on Official Posters in 23 Stores
- Appear on Vending Machine Screens Nationwide

In addition, customers who participate in voting will also have a chance to attend the exclusive Half-Day Manager Event featuring the winner at the Kanda location, where 38 lucky participants will get a unique opportunity to meet and engage with the new Abura-hime in a personalized dining experience.

About Abura soba Kasuga-Tei

Operating 23 locations predominantly in the Tokyo area, Abura soba Kasuga-Tei focuses not only on providing delicious Abura soba but also on creating a welcoming atmosphere filled with smiles. Their corporate philosophy emphasizes making diners happy and is embodied through participatory events like the Abura-hime audition, ensuring that customers receive an exceptional experience.