BLACKPINK Unveils Highly Anticipated 3rd MINI ALBUM 'DEADLINE' with Exclusive Pop-Up Store

BLACKPINK's 3rd MINI ALBUM 'DEADLINE' Launch and Pop-Up Store

The global sensation BLACKPINK is making headlines once again with the release of their 3rd MINI ALBUM, titled 'DEADLINE'. Following their thrilling performance during the world tour in Japan, where they left fans in a frenzy at the Tokyo Dome, this new album is poised to exceed all expectations. To celebrate this momentous occasion, a special pop-up store will open in Shibuya from February 27 to March 8, 2026.

Exclusive Merchandise and Visuals

The highlight of the event will be the debut of official goods featuring stunning portraits of the members, tailored specifically for the album. Fans will be treated to a first look at the unique visuals that encapsulate the essence of 'DEADLINE'. This exclusive lineup, crafted with a rich conceptual vision, promises an unparalleled experience that can only be found at this pop-up store. Attendees will have the opportunity to connect with the powerful imagery of their favorite members through the special merchandise.

Album and Goods Availability

At the pop-up venue, five different versions of the album will be available: BLACK, PINK, SILVER, GRAY, and MOOD LIGHT. Fans will get an early chance to purchase these highly coveted items. In addition, the official merchandise includes beautifully designed products that incorporate elements from the album's theme, offering fans a chance to take home a piece of the BLACKPINK universe.

Special Purchase Incentives

The pop-up store will feature exclusive purchasing incentives for fans:
1. Album Purchase Benefit: Buy any CD and receive a random photo card, with four designs available.
2. Spending Bonus: For purchases over ¥20,000 (tax included), get a heart logo face sticker.
3. Fragment Collaboration Reward: For those spending over ¥30,000, a limited edition FRAGMENT sticker will be gifted, randomly chosen from two designs.

These special benefits are available on a first-come, first-served basis, adding to the excitement as fans rush to the store.

Event Details

- Location: ZeroBase Shibuya, 2-5-8 Dogenzaka, Shibuya-ku, Tokyo
- Schedule: February 27 (Friday) to March 8 (Sunday), 2026
- Store Hours: Opening day (Feb 27) from 14:00 to 20:00, and from 11:00 to 20:00 on other days.
- Reservation Information: Due to expected crowding, some days will require advance reservations. Reservations will be open for specific time slots from February 20 at 18:00.

Reservation Link. Although free entry will be available outside designated times, a timed ticketing system may be implemented if the store reaches full capacity.

Experience at ORBcafe

Additionally, fans can enjoy the unique atmosphere of the ORBcafe, managed by ORB Co., Ltd., which specializes in creating delightful experiences through the integration of diverse anime and game content. The cafe revives the essence of popular works through themed decor, food, and drinks, providing fans with exciting, heart-pounding moments.