#Japan #Shinjuku #BringRitera #AI Overview #SEO Tools

Japan's First AI Overview Measurement Feature by BringRitera

In an exciting development for SEO professionals, BringFlower Inc. has announced a groundbreaking enhancement to its AI writing tool, BringRitera. This tool now includes a unique feature to measure the visibility and performance of the AI Overview, a function introduced by Google that provides instant answers at the top of search results. This capability allows users to track and analyze the effectiveness of their content in real-time, making it a vital asset for SEO strategies in Japan.

What is AI Overview?

The AI Overview provides users with immediate AI-generated responses to their search queries, displayed prominently in Google's search results. This feature was first unveiled by Google on May 11, 2023, under the name of SGE, and Japan commenced trial operations on August 30, 2023. By early March 2025, it is expected that a wider range of search queries in Japan will trigger the AI Overview. The responses include links to web pages referenced by the AI, offering users a one-stop solution to their search inquiries.

Furthermore, Microsoft’s Bing search engine has also started showing AI responses in its results, emphasizing the growing trend towards AI integration in search engines.

Impact of AI Overview on SEO and User Engagement

The introduction of AI Overview has notably changed how users interact with search engines. Users can now complete searches more quickly, potentially decreasing traffic to individual websites. However, Google has indicated that visitors arriving via AI Overview links tend to spend more time on the site, suggesting a complex relationship between user engagement and content visibility.

As the importance of being selected as a reference in AI responses increases, the process of optimizing content accordingly has been termed LLMO, which stands for Large Language Model Optimization. This optimization process is essential as AI-generated content continues to evolve and shape user expectations.

Features of BringRitera’s AI Overview Measurement Function

BringRitera stands as Japan's first tool to offer a comprehensive measurement of AI Overview dynamics. By allowing users to register specific keywords, BringRitera continuously tracks their search rankings and whether the AI Overview is being displayed or if their site content is chosen as a reference. This functionality extends beyond Google, as it also captures performance metrics for Bing’s equivalent features.

The insights gained from this feature enable users to analyze which keywords are more likely to trigger the AI Overview and the types of content that are favored as references. Currently, pages that provide comprehensive and concise answers to users’ queries are more likely to be selected, which favors content produced by BringRitera.

In ongoing measurements, the display rate for AI Overview has varied significantly between 13% to 17%. A breakdown by query type shows that Know queries (those seeking information) and Do queries (those seeking actions to perform) have higher display rates, while Buy queries show only about half the rate of the former. Interestingly, in the past, Buy queries rarely triggered this feature. Go queries, aimed at displaying specific sites or actions users want to take, continue to show little chance of display.

Optimize Your Articulation and SEO Strategy with BringRitera

The essence of BringRitera is to empower users to craft SEO-optimized articles that rank high in search results with minimal effort. This platform has garnered recognition, winning the Best in Show at the AI Tools Grand Prix 2024. Notably, users have reported significant success, with many experiencing threefold increases in traffic within six months and daily conversions reaching up to ten.

BringRitera offers three main functionalities:
- Quickly generate SEO-optimized articles using AI.
- Easily create high-quality images or diagrams with advanced image-generating AI.
- Automate daily tracking of search rankings with visualized trends.

Flexible Pricing Structure

The platform operates on a point system whereby users consume Ritera Points based on usage. This flexible pricing model is particularly suited for those utilizing only the search ranking measurement function, ensuring affordability and accessibility.

Upcoming Webinar

BringFlower is also hosting a free co-sponsored webinar where their representatives will discuss the implications and strategies surrounding AI Overview. The webinar is titled “SEO Execution Power Required in the AI Era: Maximizing Strategies to Win.”

For more information about BringRitera, visit BringRitera.

About BringFlower Inc.

BringFlower Inc., the parent company of BringRitera, aims to make SEO-driven business growth attainable for a diverse range of clients. With their innovative services, they strive to ensure that valuable offerings can reach consumers efficiently.

Company Information:

• - Name: BringFlower Inc.
• - Location: 6F Nishishinjuku Mizuma Building, 3-3-13 Nishishinjuku, Shinjuku-ku, Tokyo
• - CEO: Takahiro Inada
• - Services: SEO Consulting, Development and Operation of BringRitera, Website Creation, System Development, UX Design
• - Website: BringFlower.