Discover 'Ore wa Sesshu' Energy Gel's New Flavor: Honey Lemon

New Energy Gel Flavor from 'Ore wa Sesshu'

On August 27, 2025, a brand-new flavor of the popular energy gel series 'Ore wa Sesshu' will hit the shelves: Honey Lemon. Produced by DM Mitsui Sugar Co., Ltd. located in Minato, Tokyo, this energy gel aims to provide sustained energy through
Palatinose®, a carbohydrate that is perfect for athletes.

Aimed at Athletes

This innovative gel has been designed with athletes in mind, particularly those challenging their limits in marathons, trail running, and triathlons. Competitive events often lead to fatigue and a drop in physical condition, making it essential for athletes to have a reliable source of energy during performance. The 'Honey Lemon' version offers a delicious, easy-to-consume gel that absorbs efficiently, even under the toughest conditions.

Feedback from Athletes

In the development stages, extensive trials were conducted involving numerous athletes who tested the gel and provided feedback. This collaboration has allowed the creators to refine the flavor and texture to ensure easy consumption during races. The unique combination of Palatinose® and honey delivers a balanced mix of sourness and sweetness, creating an exceptional taste.

Product Details

- Product Name: Ore wa Sesshu Honey Lemon Flavor, 45g
- Launch Date: August 27, 2025
- Key Features:

1. Developed with athlete feedback, optimizing for taste and ease of consumption.
2. Uses Palatinose®, a sustainable energy source ideal for long-duration sports.
3. Formulated with magnesium to aid in energy replenishment and recovery.
4. Designed to minimize gastrointestinal strain, even in extreme conditions.

- Price: 330 Yen (including tax)
- Packaging: Pouch
- Calories: 109 kcal per unit, 18-month shelf life.

Availability

The new flavor will initially be available at the official Palatinose® shop, with sales anticipated to begin in early September. Additionally, it will be distributed widely through various sports shops and specialty stores catering to running, trail, and triathlon enthusiasts, including major retailers like Super Sports Zevio and Victoria.

About Palatinose®

Palatinose® is a natural sugar derived from beets and also found in honey. Like regular sugar, it consists of glucose and fructose, offering the same caloric value (4 kcal per gram). However, its absorption rate is about one-fifth slower than that of regular sugar, making it a superior energy source for endurance sports. Products containing 100% Palatinose®, such as 'Pure Para,' are already beloved among athletes involved in long-distance cycling and running.

Discover more about Palatinose®

DM Mitsui Sugar Co., Ltd.

With a commitment to enhancing life experiences, DM Mitsui Sugar has been transforming its business portfolio, focusing on the Life Energy sector as a growth area. Their mission, 'Nutrition by Life Stage,' encompasses providing tailored products and services for various generations, from youth to seniors. Sports nutrition remains a vital target area, driving the company to continually support athletes through product innovations and sponsorship.

Company Details:

- Name: DM Mitsui Sugar Co., Ltd.
- Location: 5-26-16 Shiba, Minato City, Tokyo
- CEO: Taku Morimoto
- Established: 1947
- Business: Manufacturing and selling refined sugar, sugar-related products, and functional foods.
- Official Website: DM Mitsui Sugar

About Daito Suisan Co., Ltd.

Also collaborating on this product, Daito Suisan is known for its expertise in the seafood processing sector and collagen products. Established in 1991 and based in Shizuoka, the company focuses on innovation and quality.