#Japan #Tokyo #Travel Membership #Onko-Chishin #Destination Club

Launching the Onko-Chishin Destination Club

Onko-Chishin Co., Ltd., based in Shinjuku, Tokyo, is thrilled to announce the launch of its new membership program, the Onko-Chishin Destination Club, set to commence on November 25, 2025. This initiative aims to foster long-term connections between travelers and local communities, creating a sustainable relationship that enriches both.

Background of the Membership Program

Since its establishment, Onko-Chishin has made it its mission to develop travel destinations by showcasing unique regional cultural assets. By transforming these assets into meaningful experiences, the company enhances the value of stays at various locations. However, the richness of architecture, natural resources, food, traditions, and craftsmanship is not always fully realized in the visitors' experiences. Thus, polishing these regional gems has become the company’s vital role.

To date, Onko-Chishin has initiated various projects — from creating spaces that merge Tadao Ando's architectural designs with art, to collaborating with local producers for authentic craftsmanship, and promoting local cuisine through farm-to-table practices. These initiatives provide travelers with a rich tapestry of regional experiences during their stays.

In light of these endeavors, the need for a sustainable mechanism that keeps connecting travelers with local communities has become a pressing challenge. The Onko-Chishin Destination Club is designed to address this need by nurturing ongoing relationships with visiting guests and ensuring local resources are preserved for future generations.

Features of the Membership Program

The Onko-Chishin Destination Club offers a comprehensive loyalty membership system that spans Onko-Chishin’s accommodations, restaurants, and online store. Key characteristics of the program include:

• - Travel Points System: Members earn Travel Points at a rate of 1 point for every 1 yen spent. Points determine membership rank and associated benefits, with no expiration — points accumulate throughout the member's lifetime.
• - Cross-Utilization of Services: Enjoy a unified point system across hotels, restaurants, and online shopping, making it easy to benefit from your loyalty.
• - Exclusive Events: Special member-only events, advance notifications, and a wide range of privileges that enhance the overall experience value across facilities.

Membership Benefits

More than mere discounts or point accumulations, the Onko-Chishin Destination Club provides members with special experiences deeply rooted in regional culture. Highlights include:

• - Exclusive Experiences: Members will gain early access to unique events, such as dinner shows featuring seasonal delicacies and opportunities to engage with traditional crafts and artisans.
• - Concierge Services: Knowledgeable concierges specialized in local culture, food, and natural experiences will tailor journeys for members, offering meticulous support during their stays.
• - Personalized Hospitality: Each facility will showcase its unique character through tailored welcoming experiences, including personal touches and customized arrangements.

As Onko-Chishin continues to expand its offerings, new accommodations in diverse regions are in the pipeline, opening up more opportunities for travelers to discover the hidden gems of Japan.

Participating Facilities

The Destination Club encompasses a range of hotels and restaurants, including:

• - Hotels: Setouchi Retreat Aonagi (Ehime), Goto Retreat Ray (Nagasaki), Iki Retreat Kairi Murakami (Nagasaki), Izu Retreat Atagawa Suiko (Shizuoka), and many more.
• - Restaurants: Maison Owl (Yamaguchi), AWA SUSHI (Osaka), LA VIGNE DINING FÛDO (Nagano), among others.
• - Online Store: Available for members, featuring Onko-Chishin curated selections and Tisser products.

About Onko-Chishin Co., Ltd.

Founded in 2011, Onko-Chishin manages and produces hotels and traditional inns, focusing on unique and luxurious experiences. The company’s collection includes Michelin-rated hotels, stadium-integrated accommodations, and charming inns with artistic flair. Upholding a philosophy of being