#Japan #M&A Advisory #Chiyoda #Business Reconstruction #Mirai FP

Mirai FP Co., Ltd. Rebrands as Mirai Co-Creation Advisory

In a significant move designed to strengthen its focus on assisting mid-sized and small enterprises facing challenging business environments, Mirai FP Co., Ltd., headquartered in Chiyoda, Tokyo, will change its name to Mirai Co-Creation Advisory (abbreviated as MFAS) on October 1, 2025. This rebranding aligns with the company's commitment to providing specialized advisory services in business reconstruction-focused M&As, aiming to revitalize the Japanese economy through effective strategic support for distressed companies.

Background of the Name Change

The economic landscape for businesses has transformed dramatically due to various factors, including the COVID-19 pandemic, rising geopolitical risks, soaring prices, and labor shortages. These issues have escalated bankruptcies, with the Tokyo Shoko Research predicting that over 10,000 companies will declare bankruptcy in 2024 alone. In tandem with this increase, inquiries to our firm regarding business reconstruction have surged significantly. The importance of “business reconstruction-type M&A” has become increasingly vital as a method to preserve employment, business relationships, and local economies. Our decision to change the company's name encapsulates our enhanced commitment to saving valuable businesses and supporting their growth.

The Vision Behind the New Name

The new name, Mirai Co-Creation Advisory, reflects our philosophy of collaboratively safeguarding the future of enterprises and society. We believe in overcoming challenges through co-creation with business leaders, employees, and local communities, ensuring the sustainability of businesses while promoting growth.

Purpose of MFAS

Our mission is crystal clear: “To protect the future of businesses, employment, and society through business reconstruction.” We aim to be a genuine companion for companies facing financial crises, helping them connect valuable businesses to a prosperous future.

• - Mission: “To safeguard the future of businesses and society through collaboration.” Our team commits to providing specialized and passionate support, ensuring business continuity and stability in local economies.
• - Vision: “As pioneers in business reconstruction-type M&A, we aspire to create valuable futures for society.” Our aim is to establish a strong reputation as a trusted financial advisor through the support of mid-sized and small enterprises.
• - Values: Co-creation, Integrity, Professionalism, Social Responsibility, and Challenge.

The New Corporate Logo

The new corporate logo is designed to visually convey the principles and ethos of MFAS. The symbol, formed by stylizing the letter “M”, resembles two figures walking together, symbolizing the journey of collaboration. The upward extension and gradient shading demonstrate a positive outlook towards “reconstruction” and a promising “future.”

Statement from the CEO

Hiroki Kobayashi, President & CEO of Mirai Co-Creation Advisory, expressed that, since the bubble burst, the pathways available for companies in financial distress to reconstruct have considerably widened. The recent economic landscape has made the necessity for business reconstruction-type M&A even more critical as organizations face repayment obligations and the ending of grace periods for social insurance and tax payments.

“The role of finding the silver linings inherent within struggling businesses and seeking synergies with sponsor firms has never been more crucial. Our mission is to safeguard employment for all employees, avert bankruptcies, and guide appreciated businesses towards recovery. By supporting companies in distress, we also protect the futures of stakeholders involved and co-create a path forward. Our new identity as Mirai Co-Creation Advisory encapsulates this vision. As the sole firm specializing in business reconstruction-type M&A, we are determined to accelerate our support efforts, preserve valuable businesses, and contribute to the further development of the Japanese economy.”

Company Profile

• - New Name: Mirai Co-Creation Advisory (English: Mirai Financial Advisory Service Co., Ltd.)
• - Location: 9th Floor, TOKYO TORCH Tokiwa-bashi Tower, 2-6-4 Otemachi, Chiyoda, Tokyo
• - Representative: Hiroki Kobayashi, President & CEO
• - Established: March 2002
• - Name Change Date: October 1, 2025
• - Business Sector: M&A Advisory Services
• - Website: https://www.mirai-fp.co.jp/