Ram, UFC, and RealTruck Join Forces for Charity Auction of Unique Trucks

Charity Auction of Unique Ram Trucks

In a monumental collaboration set to take place during the Barrett-Jackson 2026 Las Vegas Auction, Ram, UFC, and RealTruck are joining forces to auction a pair of exceptional customized trucks. This event, scheduled for September 11, 2026, at approximately 3:30 PM PDT in the West Hall of the Las Vegas Convention Center, aims to raise funds for two incredible causes: the Folds of Honor Foundation and the UFC Foundation. All proceeds from the auction will be directed to support educational scholarships for the families of fallen or disabled military personnel and first responders.

The Trucks on Offer

The auction features a one-of-a-kind 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10, each representing the pinnacle of performance and craftsmanship. The partnership honors and highlights American innovation, showcasing the iconic Ram brand's legacy alongside RealTruck's renowned leadership in aftermarket accessories, and UFC's powerful global reach. Notably, Barrett-Jackson has committed to waiving all fees and commissions for this auction, ensuring that every dollar raised goes directly to these charitable causes.

Dana White, UFC President, will step onto the auction block to drive bids for these remarkable trucks along with Barrett-Jackson's Chairman and CEO Craig Jackson. The unique circumstances surrounding this auction, coinciding with the 25th anniversary of the September 11 attacks, further emphasizes the importance of honoring the lives and sacrifices of those who answered the call of duty in times of crises.

The Impact of the Auction

The funds generated will not only provide educational opportunities for the families dealing with loss and hardship but also support Hispanic charities in light of Mexican Independence Day weekend, showcasing the commitment of these organizations to making a lasting difference. The significant date of September 11 serves as a poignant reminder of the bravery exhibited by first responders and military personnel, aligning the auction with a meaningful cause that resonates deeply with the American public.

Details of the Trucks

The 2027 Ram 1500 Rumble Bee SRT is a groundbreaking vehicle in the performance pickup segment, equipped with a supercharged 6.2-liter Hellcat HEMI V8 engine that delivers a staggering 777 horsepower. It is designed to set new standards, accelerating from 0 to 60 mph in just 3.4 seconds. This particular truck will be the first retail production model and boasts a plethora of custom features, including a unique two-tone paint job and exclusive performance upgrades.

On the other hand, the 2005 Ram 1500 SRT-10, famously known for housing a powerful 8.3-liter V10 engine and holding the title of the world's fastest production pickup truck, also undergoes stunning modifications by RealTruck. With its dynamic two-tone paint scheme and custom elements reflecting Ram's performance heritage, it's a true collector's item that's sure to capture the hearts of automotive enthusiasts.

Closing Thoughts

This charity auction serves as a perfect exemplification of what can be achieved when major brands align their efforts for philanthropy. As articulated by Craig Jackson, the coming together of Ram, UFC, RealTruck, and Barrett-Jackson amplifies their fundraising efforts and channels resources toward those who have made profound sacrifices for their country. With Dana White’s energetic presence anticipated on auction day, bidders are encouraged to participate in what promises to be an exciting and impactful event.

Whether you’re a truck enthusiast, a supporter of charitable causes, or looking for a unique vehicle that tells a story, this auction isn't just about cars; it’s about building a legacy and honoring the heroes who inspire us all. For further details on how to participate in the auction, visit Barrett-Jackson's website, where the event will also be streamed live.

Join us on this journey of generosity and automotive passion, and make a difference in the lives of heroes and their families.