Exciting New MHL. Store Opening in Minamisemba, Osaka

MHL. New Store Launch in Minamisemba

MHL., the renowned label by UK designer Margaret Howell, is set to make a splash with its newest store opening in Minamisemba, Osaka, on June 28. Known for its dedication to high-quality fabrics and craftsmanship, MHL. emphasizes that clothing should transcend fleeting trends and become integral parts of everyday life. The label originated from Howell's attraction to the functionality and durability of workwear elements combined with a unique and refined style.

This new store follows the first MHL. flagship located in Daikanyama, Tokyo, and promises an enticing shopping experience. To celebrate the grand opening, the shop will feature special items, including indigo-dyed shirts, vintage products, and exclusive items only available at the Minamisemba location. These offerings reflect MHL.'s commitment to quality and sustainability, embodying the brand’s ethos of producing timeless pieces that stand the test of time.

In addition to the store opening, MHL. has recently been chosen as the design partner for the prestigious Fuji Rock Collection, part of the famous Fuji Rock Festival ongoing project. The collaboration, which was publicly announced this April, marks a significant milestone for MHL. as it steps into a creative partnership focusing on quality and environmental considerations. The collaboration stems from MHL.'s shared values with the festival, aiming to produce items that resonate with a broad audience across different age groups and backgrounds.

The collaboration includes a special lineup featuring T-shirts printed with photographs taken in England's Seven Sisters, as well as items adorned with a joint logo to commemorate the partnership. Additionally, children's sizes will be available, making the collection not only inclusive but also special in its offering to families.

Reservations for the unique pieces from the Fuji Rock Collection are currently being accepted on the official website (fujirockcollection.jp), with orders open until June 29, until a predetermined quota is reached. After that, select items will be sold in limited quantities starting July 4 at both the Daikanyama store and the new Minamisemba location.

Shop Information

- Store Name: MHL.
- Location: 4-5-4 Okamoto Building 1F, Minamisemba, Chuo-ku, Osaka, 542-0081
- Open Date: June 28 (Saturday)
- Contact: 06-4708-4740

For more details, visit the MHL. official site at Margaret Howell or reach out to TSI Holdings, located in Minato, Tokyo, led by President Takeshi Shimajima, at 03-5785-6445.