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Celebrate Setsubun 2026 with Ekitchen and Gransta

As Setsubun approaches on February 3, 2026, East Japan Railway Company's Cross Station Development Company is set to delight customers with an exciting collection of around 200 exquisite Ehoumaki and sweet treats across its Ekitchen and Gransta locations. With the aim of making the purchase process quick and convenient, pre-orders will start from January 13, 2026, through the JRE MALL order site, allowing you to order from the comfort of your home and pick up the items without waiting in line.

Wide Selection of Ehoumaki

This year’s selection includes luxurious seafood options, hearty meat rolls, innovative variations wrapped in aburaage (fried tofu), and delightful sweets like the Setsubun roll cake. The distinctiveness of each shop shines through in their offerings, ensuring a memorable experience for all who visit.

Highlights from Gransta Tokyo

• - Maguro Ehoumaki from Kindai University: A luxury treat featuring red and fatty tuna sourced from long-standing breeding traditions, priced at ¥3,800 for takeout and ¥3,900 for dine-in.
• - Seafood Ehoumaki at Tsukiji Kiyomura: Each roll is carefully crafted by sushi chefs and filled with ingredients like crab, salmon, and ikura, available for ¥2,000.
• - Yonezawa Beef Ehoumaki at Omusubi Hyakusen: A rich and meaty delight showcasing premium Yonezawa beef for ¥2,480.

Special Offerings at Ekitchen

Diverse and Unique Flavors

Ekitchen shops offer a myriad of traditional and innovative Ehoumaki. Highlights include:

• - Special Ehoumaki at Sushi Sado Benkei (Ueno): Filled with luxurious ingredients like toro, sea urchin, and crab, priced at ¥2,980.
• - Ninniku Kinpa from Kanam Kimbap: A mouthwatering combination of seasoned beef and vegetables, offered as a new twist on traditional Ehoumaki, priced at only ¥842.
• - Dessert Ehoumaki at Monamour: A charming roll cake made with fresh cream and strawberry, giving a sweet end to your Ehoumaki experience.

Convenient Online Reservations

To enhance the shopping experience, customers are encouraged to make reservations online via the JRE MALL order system. Those who order will enjoy exclusive benefits such as five times JRE points and a complimentary freeze-dried miso soup by Kayanoya with purchases over ¥2,000.

Unique Personal Touch

Every year showcases the incredible creativity and quality of the offerings by each shop, ensuring that regardless of your choice, you are in for a delightful culinary experience this Setsubun.

Visit the Ekitchen and Gransta locations to explore this year’s exclusive Ehoumaki options and enjoy the festive season in style. Mark your calendars for this exciting event and stock up on your Ehoumaki favorites!

As a reminder, for those wishing to purchase without pre-ordering, a special coupon will be available for use during the event, ensuring everyone can get a taste of these seasonal delights. Don’t miss out on this culinary celebration and reserve your Ehoumaki today!

Key Takeaway

For those looking to enjoy the rich flavors that celebrate Japan’s Setsubun, Ekitchen and Gransta offer both variety and convenience, gearing up for a delicious and festive 2026!