#USA #Las Vegas #AI Storage #Lexar #Argentina National Team

Lexar Celebrates 30 Years of Innovation

In a milestone anniversary, Lexar has marked three decades at the forefront of memory storage technology, showcasing a rich legacy of innovation, reliability, and user-driven design. Founded in California in 1996, Lexar began its journey as a pioneer of memory card standards and has evolved into a global brand, impacting workflows for creators, gamers, and professionals across the globe. As it enters 2026, Lexar is poised to address the ever-changing demands of users and is focusing on advancements in AI-driven workflows, mobility, and real-time data management.

Hallmarks of Leadership in Memory Storage

Lexar’s reputation for excellence is anchored on three core values: Professionalism, Innovation, and Service. These values have driven the brand to continually evolve its product offerings, ensuring they meet the needs of photographers, filmmakers, gamers, and mobile creators.

• - Professionalism: From its inception, Lexar has set the industry standard for memory card read speeds. The introduction of products like the Lexar Professional DIAMOND CFexpress 4.0 Type B Card exemplifies their commitment to high-performance solutions suitable for high-end cinematography and ultra-high-bitrate acquisition.

• - Innovation: Lexar has consistently broken new ground with pivotal technological advances. Notable achievements include the world’s first professional workflow solution, the iconic Lexar ARMOR GOLD SDXC UHS-II Card, and the world’s first 1TB microSD Express card, the Lexar PLAY PRO microSDXC Express Card.

• - Service: Lexar's philosophy extends beyond hardware to provide comprehensive and reliable storage solutions. Through tools like the Lexar App and extensive customer support, they ensure users can manage and preserve their most valuable data.

Exciting Products Unveiled at CES 2026

At CES 2026, Lexar will showcase its flagship products, designed with user feedback in mind. Among these products:

• - Lexar Professional SILVER PLUS microSDXC: Dubbed the world’s fastest microSD UHS-I card, boasting read speeds up to 255MB/s and write speeds of 180MB/s, making it perfect for drone and action camera users.
• - Lexar Air Portable SSD: This ultra-lightweight and stylish portable storage option weighs just 17 grams and includes automatic backup features via the Lexar App, tailored for mobile creators.
• - Lexar PLAY X PCIe 4.0 NVMe SSD: Achieving read speeds of up to 7400MB/s, this SSD is built for gaming and high-performance content creation.
• - Lexar TouchLock Portable SSD: With double NFC encryption, this SSD allows users to unlock storage areas with their smartphones, integrating the latest in secure technology and automatic backup features.

These products reinforce Lexar’s commitment to delivering reliable storage solutions for diverse workflows, from action content capture to high-speed gaming and everyday mobile creation.

The Dawn of AI Storage

Emphasizing the growing importance of AI, Lexar introduces the AI Storage Core—a revolutionary foundation for storage that embraces performance, reliability, and flexibility. This initiative recognizes the unprecedented storage demands placed by next-gen devices, including AI PCs and autonomous systems, which require sustained high performance and superior reliability for critical operations.

Under this framework, Lexar will launch its initial AI storage solutions:

• - AI-Grade SSD: Specifically designed for AI workloads, offering superior computing performance for PCs.
• - AI-Grade Storage Stick: A solution catering to the rising need for integrated expansion interfaces in new-generation PCs for instant capacity upgrades.
• - AI-Grade Card: Tailored for 8K AI imaging, sensor fusion, and real-time edge analytics.

These innovations represent the pioneering phase of AI Storage Core, with future expansions anticipated in AI gaming, intelligent imaging, robotics, and next-gen automotive systems.

A Shared Vision with the Argentina National Football Team

Lexar’s forward-looking vision also encompasses its global partnership with the Argentina National Football Team, where it serves as the official storage partner. This collaboration is steeped in shared values of leadership and professionalism and aligns with Lexar’s mission of delivering high-performance storage solutions. To celebrate this partnership, Lexar will launch co-branded editions of products, designed to support fans, creators, and professionals in capturing meaningful moments.

Visitors can explore the entire range of Lexar products at CES 2026, Booth #20234, from January 6 to 9, 2026. As Lexar continues to innovate and lead in the storage sector, it remains committed to enhancing the user experience and enabling the digital creativity of millions worldwide.