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SHOPLINE Partners with RetailWire to Propel Consumer Brands

On February 5, 2026, SHOPLINE announced a groundbreaking partnership with RetailWire aimed at assisting high-quality consumer brands in modernizing their commerce capabilities and facilitating efficient scaling. SHOPLINE, a well-established global commerce platform, has gained the trust of over 600,000 merchants, thus positioning itself as a formidable player in the industry.

The collaboration seeks to blend RetailWire's reputation as a respected news publisher in the retail sector and its profound understanding of the industry with SHOPLINE's state-of-the-art commerce platform that encompasses a variety of services. Merchants will benefit from an integrated system that supports various workflows, including online sales, point-of-sale transactions, subscriptions, loyalty programs, and omnichannel strategies.

Christopher Yang, Co-President of SHOPLINE, emphasized the challenges that growing brands face with outdated commerce infrastructures, stating, "As brands grow, many reach a point where their commerce infrastructure can't keep up, but upgrading often feels risky and disruptive." This partnership aims to eliminate these concerns by pairing trustworthy industry education with substantial migration support.

Over more than 20 years, RetailWire has carved out an invaluable niche in the retail space by providing founders and retail leaders with insightful commentary and analysis on current trends. Its unique positioning—sitting centrally in the domain of commerce strategy and operator education—enables it to help merchants recognize the significance of modernization in relation to available tools and technologies.

Chase Binnie, CEO of RetailWire, articulated the benefits of their collective strengths, stating, "We're uniquely positioned to help DTC founders move from early growth to $10M-plus in revenue by connecting them with the right technology, insights, and relationships as they scale." This holistic approach aims to transcend the simple transition to new platforms by providing brands with necessary resources and education to navigate the intricacies of upgrading their commerce infrastructures.

What Merchants Can Anticipate

Eligible merchants involved in the SHOPLINE and RetailWire partnership can expect:

• - Migration Support to SHOPLINE, which includes funded services or cash grants to ease the transition.
• - Access to a Unified Commerce Platform that encompasses various workflows to optimize sales and customer engagement.
• - Utilization of SHOPLINE’s App Ecosystem and a diverse partner network to enrich the merchant experience.
• - Educational Resources and Guidance, facilitated through RetailWire-led content and tailored programs that endeavor to clarify the modernization process.

By merging insightful commerce expertise with actionable execution support, SHOPLINE and RetailWire strive to convert industry knowledge into tangible growth for emerging brands. This partnership not only seeks to fortify commerce infrastructures but also underscores a commitment to nurturing the retail landscape, thereby paving the way for innovation and increased efficiency.

For more information, visit RetailWire's DTC Growth Grant page.

About RetailWire

RetailWire stands as the premier publisher in the retail domain for over 24 years, offering free access to news, expert analyses, and practical insights tailored to retail professionals. Its mission is to equip stakeholders with knowledge essential to comprehend current happenings and anticipate future developments in retail.

About SHOPLINE

Founded in 2013, SHOPLINE has emerged as a leading Software-as-a-Service (SaaS) provider, empowering brands and retailers across the globe. The platform provides a comprehensive solution that includes e-commerce solutions, point-of-sale functionalities, social commerce, and more—all underpinned by a flexible architecture that allows for customized shopping experiences and integrations. With its headquarters in Singapore and a workforce exceeding 2000 employees, SHOPLINE is poised to redefine retail operations worldwide.