BDA Shapes Future of Harley-Davidson Apparel with New License Agreement

BDA Partners with Harley-Davidson to Revolutionize Custom Apparel

In a significant move to enhance the Harley-Davidson brand experience, Bensussen Deutsch & Associates, LLC (BDA) has officially announced its partnership as an Official Licensee for Harley-Davidson. This collaboration marks a new chapter in the apparel offerings available to Harley-Davidson dealerships across the United States and Canada.

BDA, recognized as the leading merchandise agency for some of the world's most esteemed brands, will take the helm in designing, manufacturing, and distributing custom apparel tailored for each Harley-Davidson dealership. This initiative not only showcases BDA's expertise in merchandise solutions but also enhances the connection between Harley-Davidson enthusiasts and their favorite brand.

Jay Deutsch, the CEO and co-founder of BDA, expressed enthusiasm about this partnership, stating, “We are honored to collaborate with Harley-Davidson and its dealer network to develop premium apparel programs that celebrate the unique identity of each dealership. Our goal is to strengthen the bond between riders and this iconic brand they cherish.”

A vital aspect of this collaboration is the unprecedented customization opportunities that BDA will provide. Each U.S. and Canadian dealership will have the ability to personalize their merchandise with exclusive designs that resonate with their local community and rider culture. This effort aims to enhance the shopping experience for customers and deepen brand loyalty among the Harley-Davidson community.

Brandon Peters, Head of Global Apparel and Licensing at Harley-Davidson, emphasized the importance of quality and customer experience in the brand’s merchandise. He remarked, “Harley-Davidson is celebrated for offering high-quality products and a vast range of custom graphics. BDA brings the same impeccable reputation and commitment to excellence that has defined the Harley-Davidson brand for decades.”

About Harley-Davidson and BDA

Harley-Davidson has been a cornerstone of motorcycle culture since its inception in 1903, creating a lifestyle centered around distinctive motorcycles, parts, accessories, and apparel. Focused on protecting and nurturing motorcycle culture, Harley-Davidson aims to provide the world’s best motorcycles and an unparalleled experience for riders.

On the other hand, BDA is a global Merchandise Agency™ that specializes in providing custom marketing solutions and products for an impressive portfolio of clients across various industries, including sports, technology, and entertainment. With operations in over 50 locations globally and an impressive track record spanning more than 40 years, BDA is recognized as the largest independently owned branded merchandise agency, delivering impactful promotional products that resonate with customers.

As the partnership unfolds, Harley-Davidson enthusiasts can anticipate a variety of new apparel options that reflect the brand’s spirit and the individuality of each dealership. With BDA's involvement, the synergy between custom apparel and the Harley-Davidson experience is set to reach new heights, reinforcing the brand's iconic presence in the motorcycle world.

Stay tuned for updates as BDA prepares to roll out its exciting range of tailored apparel for Harley-Davidson dealerships, enhancing retail environments and engaging the loyal customer base of riders who live and breathe the Harley lifestyle.