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A New Era of Family Luxury Travel

St. Regis Hotels & Resorts, recognized for their luxury accommodations around the globe, has teamed up with the iconic French swimwear brand Vilebrequin to revolutionize family travel. This exciting collaboration marks the debut of their limited-edition capsule collection, reinforcing the essence of family bonding through immersive, lifestyle experiences.

The Capsule Collection

Launching at select St. Regis locations worldwide, the collection includes a variety of swimwear, accessories, and engaging family activities. Central to this initiative is the 'Family Traditions' program, which reflects the rich heritage of the Astor family -- founders of St. Regis. This program is designed to offer enchanting experiences across generations, blending a sense of adventure and education into travel.

The capsule collection, aptly named 'Vilebrequin for St. Regis,' encompasses tailored swimsuits for boys and girls, stylish swim trunks for men, and elegant pareos for women. Each item features unique, custom-designed prints that celebrate travel and joyous family moments, including a special design called 'Family Traditions' that encapsulates treasured memories shared at St. Regis locations.

Moreover, the collection showcases timeless designs, bright prints of vacation scenes, and a signature color palette inspired by the renowned King Cole Bar at The St. Regis New York. These unique features make the collection a celebration of family trips and historical traditions, where every swimwear piece tells its own story.

Thoughtful Experiences Await

Alongside the chic swimwear collection, St. Regis also offers memorable experiences, including immersive activations at select resorts. A standout feature of the launch is the 'Family Meal' – a curated three-course dining experience served poolside or beachside, designed to bring families together in a joyful atmosphere. Guests receive a playful beach bucket as a keepsake to remind them of their special family gathering.

Specific St. Regis resorts will also undergo design takeovers, where Vilebrequin’s vibrant motifs will adorn beach cabanas and lounges. This reimagining of family spaces aims to forge connections among family members while enjoying leisure time together.

Other unique activities being introduced include paddle court games, art classes tailored for children, and bespoke dining experiences at the beach, all crafted to encourage participation and engagement among family members.

A Commitment to Luxurious Travel

St. Regis prides itself on being more than just a place to stay; it aims to craft lasting memories through exceptional service and experiences. According to George Fleck, Senior Vice President and Global Brand Leader of St. Regis, this collaboration beautifully mirrors the values instilled by the Astor family, focusing on creating authentic connections during travel. Vilebrequin's CEO, Roland Herlory, echoes this sentiment, emphasizing that luxury is found in the meaningful memories families establish together.

As tourists flock to premier destinations, the St. Regis x Vilebrequin collection will also be available at flagship stores nationwide and online, accommodating family travelers all over the globe. From the Indian Ocean to the Pacific, and even the Mediterranean, families can engage in this beautiful collection while enjoying uniquely curated experiences in some of the most breathtaking locations worldwide.

St. Regis promises a seamless blend of modern luxury with timeless traditions, ensuring families will leave with cherished memories that resonate long after their travels have ended. With spacious accommodations and personalized service, St. Regis reaffirms its commitment to creating unforgettable moments that can be passed down through generations. The collaboration with Vilebrequin stands as a testament to the enduring magic of family travel and the adventures that come with it.

For further information about this exclusive collection and to map out delightful family experiences, please visit St. Regis' website.