#Japan #Tokyo #Hokkaido #Winter Sweets #SNOWS

Experience the Essence of Hokkaido's Winter with SNOWS

Starting January 8, 2026, SNOWS, the winter-exclusive sweets brand from Hokkaido, will make its debut at Haneda Airport's Terminal 1, marking a significant moment for both travelers and sweet lovers. This pop-up store, located on the second floor of the marketplace, will run until April 7, 2026, offering a unique opportunity to indulge in delightful creations only available during the winter season.

The Craftsmanship Behind SNOWS

SNOWS is not merely a brand; it embodies the rich flavors of Hokkaido's winter. Established in 2021, SNOWS has gained immense popularity, reaching over 20 million units sold, particularly with their signature treat, the Snow Sand. This chocolate sand cookie, made with high-quality Hokkaido milk from their free-range dairy farm in Hidaka Town, is known for its unique texture and rich flavors. Each cookie is carefully crafted with a crunchy lang de chat filled with smooth, rich chocolate, blending the robust dairy flavor with delicious chocolate in every bite.

The allure of SNOWS extends beyond the Snow Sand. Their luxurious Snow Balls, which consist of silky fresh cream enrobed in decadent chocolate, promise a delightful experience of winter's creamy sweetness. Meanwhile, the Snow Chips, with their triple chocolate richness, provide a melt-in-your-mouth sensation reminiscent of powdered snow, making them the perfect companion for any sweet tooth.

Pop-Up Store Details

The Haneda Airport pop-up store offers a wonderful selection of treats:

• - Snow Sand - Available in both white and black varieties, priced at 1,080 yen (5 pieces) and 1,593 yen (8 pieces in airport packaging).
• - Snow Balls - A box of 9 for 1,728 yen, these truffle chocolates capture the essence of Hokkaido's fresh milk and come with tailored serving suggestions for optimal flavor.
• - Snow Chips - Priced at 1,485 yen for a box containing four bags, these unique chocolate chip snacks boast a blend of textures and flavors that are sure to leave a lasting impression.
• - Mori no Ki (Black) - A special chocolate that balances crispy textures with rich milk and sweet chocolate, available for 1,242 yen per box of 8 sticks.

A Seasonal Journey

SNOWS remains committed to using locally sourced ingredients from Hokkaido, ensuring that its products reflect the seasonal beauty and flavor of the region. Their free-range dairy farm contributes to the decadent quality of their chocolates, enabling them to retain the essence of Hokkaido's winter in each treat. With no permanent store, the pop-up at Haneda Airport presents a rare chance to experience these special sweets right before your departure or upon your return.

A Feast for the Senses

Each SNOWS product is not only flavorful but also beautifully packaged, featuring designs inspired by the picturesque snowy landscapes of Hokkaido. Collaborating with artist Kazuki Otani, the meticulously crafted packaging enhances the overall experience, bringing a sense of nostalgia and warmth to every purchase.

Whether you're looking for a sweet treat to accompany your travels, a perfect souvenir, or a delightful gift for friends or family, SNOWS offers a unique sensory experience that encapsulates the magic of Hokkaido's winter. Don't miss this opportunity to discover and cherish the seasonal offerings that SNOWS proudly presents at Haneda Airport!

Conclusion

As the pop-up store opens, anticipation builds among both locals and travelers. The practical location of Haneda Airport ensures that the joy of Hokkaido’s winter delights can be shared with a broader audience. So mark your calendars for January 8, 2026, and prepare to experience the sumptuous sweets from SNOWS that will make any winter day brighter.

For more information, visit the SNOWS official website or follow them on social media @snows_jp on Instagram and LINE.