#SNIDEL #Sakura Fujiwara #Coat Collection

SNIDEL's Upcoming Coat Collection: A Stylish Winter Affair

On September 9, 2025, at noon, the popular women's fashion brand SNIDEL, managed by Mash Style Lab in Chiyoda, Tokyo, will unveil its much-anticipated Coat Collection. This collection features six new coat designs that perfectly blend style and functionality, making them a must-have for the upcoming winter season. Customers will have the chance to secure these exclusive pieces through pre-orders available on SNIDEL's official online store and other participating platforms like USAGI ONLINE and the MASH STORE app. Moreover, those who place their orders during the pre-order window from September 9 to September 15 will receive a delightful 10% discount.

In exciting news, the launch will shine a spotlight on the talented singer-songwriter Sakura Fujiwara, who will be showcasing her favorite looks from the collection across various online platforms and social media. Her unique style and musical prowess make her the perfect ambassador for this collection, capturing the essence of SNIDEL's fashion philosophy.

Featured Items from the SNIDEL Coat Collection:

1. Nishikawa Hooded Fur Short Down

• - Price: ¥34,980
• - Colors: Ivory, Gray, Blue
• - Sizes: One Size

This trendy short down jacket features luxurious fur by Nishikawa, famous for high-quality bedding. It maintains a sleek silhouette while providing comfort. The adjustable hem with a drawstring adds versatility to your outfit, and the ribbed cuffs ensure warmth.

2. Nishikawa Hooded Fur Middle Down

• - Price: ¥38,500
• - Colors: Ivory, Gray, Blue
• - Sizes: One Size

This mid-length down coat is designed to keep stylish and cozy. With prominent 2-way pockets and a waist drawstring, it shapes the body beautifully, making it a perfect choice across various occasions.

3. Wool-Cashmere Stand Collar Coat

• - Price: ¥49,500
• - Colors: Ivory, Dark Gray, Brown, Light Blue
• - Sizes: 0, 1

Crafted from high-quality wool and cashmere, this coat is both elegant and soft, showcasing a streamlined silhouette. The accompanying belt enhances the figure, making it a refined addition to any wardrobe.

4. Reverse Tent Collared Jacket

• - Price: ¥24,970
• - Colors: Ivory, Gray, Olive, Camel
• - Sizes: 0, 1

This innovative jacket offers a trendy big bow tie, adding a charming touch to any outfit. Its lightweight and soft fabric creates a perfect blend of comfort and style.

5. Fur Cape Coat

• - Price: ¥38,940
• - Colors: Off White, Mint, Light Beige
• - Sizes: One Size

Dramatic and stylish, this cape coat features fluffy eco-fur, proving that winter fashion can be both chic and cozy.

6. Boa Short Coat

• - Price: ¥27,500
• - Colors: Ivory, Camel
• - Sizes: One Size

This short coat, made from plush faux fur, adds richness to any ensemble while being lightweight for comfortable wear. Its versatile length complements various styles.

All prices are inclusive of tax.

Important Information:

The pre-order period runs from September 9, 12:00 PM to September 15, 11:59 PM. This exclusive offer allows customers to purchase any of the six coat designs at 10% off the regular price. After the pre-order period closes, remaining coats will be available for purchase in late October.

Where to Buy:

• - Official SNIDEL Online Store: snidel.com
• - USAGI ONLINE: usagi-online.com

Pre-orders are only available online and not at physical stores.

About Sakura Fujiwara:

Sakura Fujiwara, born in 1995 in Fukuoka, is a versatile artist known for her unique smoky voice. Besides her singing career, she engages in acting, radio DJing, and fashion. Celebrating her 10th anniversary in the industry with a new song titled