Announcing the Popular Insurance Rankings for July 2026
Sasuke Financial Lab, based in Chiyoda, Tokyo, is proud to announce the latest popular insurance rankings for July 2026, presented through its comprehensive insurance comparison service, "Hoken Hikaku Life"
here. This initiative provides users with invaluable insights into the most sought-after insurance products in Japan.
Ranking Criteria
This ranking is based on the number of new contracts secured between December 1, 2025, and May 31, 2026. Products are listed in order of contract volume, providing an accurate snapshot of market preferences during this period.
It is important to note that while we feature various insurance products, those that have been discontinued or are unavailable for other reasons have not been included. Moreover, when products undergo modifications, cumulative contract numbers are considered, ensuring that our rankings reflect the most up-to-date data possible.
Below are the highlights of our insurance rankings across several key categories:
Life Insurance Rankings
1. Hanasaku Term by Hanasaku Seimei
2. Platinum Term Insurance by Zurich Life
3. Click Term! Neo by SBI Life
1. Death Insurance by SBI Ikigai Shou Short-term Insurance
2. Dekiru Death Insurance by Fuji Short-term Insurance
3. Easy Start Funeral Insurance by Memory Life
1. Rise Whole Life by Orix Life
2. Platinum Whole Life by Zurich Life
3. Rakuten Life Super Whole Life Insurance
- - Disease Death Insurance
1. Olive Death Insurance by Olive Short-term Insurance
2. SBI Ikigai Short-term Illness Death Insurance
3. Sosho Shingai Kyosai by Fuji Short-term Insurance
- - Income Protection Insurance
1. Keep-Up Income Protection by Orix Life
2. FWD Income Protection (Web Exclusive) by FWD Life
1. SBI Ikigai Short-term Medical Insurance
2. Standard Medical Insurance with Periodontal Disease Coverage by Anshin Short-term Insurance
3. Simple Hospital Insurance by Sony Short-term Insurance
Property and Casualty Insurance Rankings
1. Adult Car Insurance by SOMPO Direct
2. Sony’s Comprehensive Car Insurance
3. Super Car Insurance by Zurich Insurance
1. Friendly Bike Insurance by Mitsui Direct Insurances
2. AXA Direct Comprehensive Car Insurance
3. Super Bike Insurance by Zurich Insurance
1. Pet Insurance