HEIWADO HOP App Joins ARUTANA Retail Media Platform to Enhance Advertising Reach
HEIWADO HOP App Joins the ARUTANA Retail Media Platform
In a move aimed at bolstering its retail media capabilities, the HEIWADO HOP app has now become part of the ARUTANA platform. This development brings a new level of connectivity and advertising potential to HEIWADO's offerings.
Background and Purpose of Participation
HEIWADO is a supermarket chain primarily serving the Shiga Prefecture and the wider Kansai, Hokuriku, and Tokai regions. With approximately 170 stores, including locations like HEIWADO, Al-Plaza, and Friend Mart, the company continues to expand its footprint. The HEIWADO HOP app serves as the official app for the supermarket, allowing customers to access their