Marunouchi Chef's Club Curry Food Truck: A Culinary Revolution
In a delightful fusion of tradition and modernity, the Marunouchi Chef's Club has launched an exciting new food truck dedicated to serving delectable Matsusaka beef curry, proudly provided by Fukusho Co., Ltd. This initiative not only highlights the exquisite taste of Matsusaka beef but also emphasizes the importance of traditional farming techniques that have been maintained over generations.
Fukusho Co., Ltd. is renowned for promoting the theme of “learning through food” at the Marunouchi Chef's Club events. The Matsusaka beef featured in this special menu is a product of the meticulous efforts of the legendary farmer Jiro Tochigi, who continues to embrace traditional breeding methods in an era where automation is becoming increasingly prevalent in ranching. At his farm, Jiro ensures that each cow is raised with personal care, providing customized feeding and management that respects the animal's well-being.
This hands-on approach contributes significantly to the beef's extraordinary flavor. The result is a rich, velvety fat and deep umami that delightfully linger on the palate without overwhelming it, providing a gentle and satisfying dining experience.
This collaboration came to life thanks to Chef Iwasawa's vision of “recipes that restore the Earth,” which aligns perfectly with the values embodied in the traditional Matsusaka beef that Fukusho is dedicated to preserving.
Starting from May 26th, the food truck will unveil its inaugural dish, “Foundational Dish: Matsusaka Beef Curry served with Yamagata Prefecture's Benibana Rice.” This exquisite dish captures the essence of Matsusaka beef within a classic European curry framework, showcasing the beef's rich flavors and aromatic profile. Additionally, the menu includes health-conscious options such as “Filippo's Special Nerima Fermented Minestrone served with Yamaguchi Farm Tomatoes” and “Filippo's Special Focaccia,” highlighting the commitment to wholesome ingredients. The rice served will be sourced from the Marunouchi Rice Store, adding another layer of quality to this culinary experience.
As a special bonus, customers ordering the European-style curry will receive a “Matsusaka Beef Traceability Card,” a collectible that celebrates this unique collaboration.
Fukusho Co., Ltd. is not just about selling Matsusaka beef; it is on a mission to preserve the ancient Japanese breeding culture and the value of raising livestock with human hands, ensuring that these traditions are passed down through generations. Through this initiative, the company aims to educate the public about the authentic taste of Matsusaka beef and the rich cultural background that supports it.
For more details on the event, you can visit the official Marunouchi website
here.
Event Overview
- - Event Name: Marunouchi Chef's Club Curry Food Truck
- - Hosted by: Mitsubishi Estate Co., Ltd.
- - Available from: May 26, 2026 - June 25, 2026
- - Details: Marunouchi Dot Com Event Page
Matsusaka Beef Wholesale Supplier
Fukusho Co., Ltd.
1-3-11 Fujimi, Chiyoda City, Tokyo 102-0071, Japan
Phone: 0120-900-029
Company Profile
Representative: Maiko Toyooka
This initiative promises to offer a unique and enriching culinary experience, allowing guests to indulge in the flavors of Matsusaka beef while embracing the sustainable practices that nourish both body and spirit.