#Japan #Mito #Bridgewell #ToyTalk #Mito Plum Festival

Experience the Future at the Mito Plum Festival with ToyTalk

The upcoming Mito Plum Festival, set to take place from February 11 to March 22, 2026, at the beautiful parks of Kairakuen and Kodokan in Mito City, Ibaraki, is embracing cutting-edge technology to enhance visitor engagement. Bridgewell, a technology firm based in Koto City, Tokyo, is conducting an experimental implementation of its AI guide, ToyTalk, at this renowned cultural event.

This event marks the debut of the newly proposed AI category termed “Spot AI,” which is designed to deliver essential information localized to the time, location, and purpose. Unlike general-purpose AI, which provides a broad range of information, Spot AI focuses solely on the most relevant data needed by visitors, aiming to enrich their experience while simultaneously alleviating the informational burden on event organizers.

ToyTalk’s innovative platform allows anyone to create their Spot AI easily by inputting information in formats such as Word, PDF, or text. The AI speaks this information aloud, offering a personalized touch to the user experience. For the Mito Plum Festival, Bridgewell will facilitate the process, allowing city officials to design the AI content directly. This collaboration ensures that the local flavor and key highlights of the festival are appropriately captured and communicated to attendees.

Attendees will have the opportunity to access ToyTalk through links on the festival's official website and via QR codes placed at tourist information centers. The AI guide will answer questions regarding the festival’s highlights, provide navigational assistance within the parks, and suggest ways to enjoy the event while avoiding congestion. Its support for multiple languages also aligns with the expected influx of inbound tourists, making this a significant step in making local attractions more accessible.

Through this initiative, Bridgewell aims to validate the effectiveness of Spot AI and gather insights on how visitors utilize this technology during the festival. The anticipated outcomes include an enhanced visitor experience, reduced operational workload for staff, and overall effective management of local tourism. Furthermore, this trial serves as a foundational step toward broader applications, paving the way for future digital transformations within tourism and event management.

Bridgewell’s mission is to deliver crucial information through conversations, reflecting their commitment to improving access to information for local governments, tourism associations, and businesses by implementing ToyTalk into everyday contexts.

A Quick Overview of the Experiment

- Execution Dates: February 11 (Wed, Holiday) - March 22 (Sun), 2026
- Details: Implementation of the speaking AI guide ToyTalk (Spot AI) at the Mito Plum Festival
- Goals: Improve visitor experiences, reduce informational burdens on staff, and validate the effectiveness of Spot AI programs.

Experience Spot AI firsthand: Active ToyTalk Demo
Visit Mito Plum Festival Official Website: Mito Plum Festival

For more information about Bridgewell, visit:
Company Information:
Name: Bridgewell Co., Ltd.
Location: 3F, Seishi Building, 14-3 Takahashi, Koto City, Tokyo
Business Activities: Development of ToyTalk, an AI speaking guide, consulting services, and more
Website: Bridgewell

For inquiries regarding this business, please contact:
Email: [email protected]