#Japan #Tokyo #Families #couples #Glamping

What Makes Glamping the Choice for Different Groups?

Recent research involving 510 participants revealed insights into who people prefer to go glamping with, and what aspects influence their ideal getaway. The survey found that families with children accounted for 35.7% of respondents, couples for 33.1%, and pet owners for 15.5%. These figures suggest that glamping is a popular choice for both family vacations and romantic getaways. Particularly, family-oriented groups appreciate the combination of the outdoor camping experience with hotel-like comforts, while a noteworthy portion desires to include their pets on these adventures.

Couples: Seeking Unforgettable Experiences

Important Factors When Choosing a Facility

For couples, cleanliness and comfort are paramount when selecting a glamping site, garnering 31.4% of the votes. This is closely followed by price (29.6%) and ease of access (16.6%). Interestingly, a significant 58.0% of couples express that they need a sense of the extraordinary, marking a desire to escape the everyday and create special memories together. Additional feedback highlighted that couples value peaceful environments, beautiful vistas for stargazing, and privacy, with several even choosing these venues for surprises or proposals.

Budget Considerations

When it comes to budgeting, the most prevalent range for couples is between 10,000 and 14,999 yen, reflecting a willingness to invest in memorable experiences for special occasions.

Activities Couples Desire

Couples chose the following activities: 63.9% wanted authentic BBQ experiences, 49.7% favored stargazing, and many also expressed interest in luxury accommodations and campfire experiences. These preferences indicate a strong inclination towards romantic and unique activities, making the occasion special.

Families with Children: Safety and Enjoyment in One

Key Selection Criteria

For families, the priority when selecting a glamping facility lies in cleanliness and comfort (33.5%), followed by cost-effective pricing (25.8%) and convenient access (19.2%). Notably, 6.0% of respondents also emphasized the importance of available activities for children, alongside food quality. Families seek environments where children can play while parents can unwind, balancing recreation with relaxation.

Desired Experiences

Families indicated they most desire activities like 72.5% longing for genuine BBQ experiences and 51.1% for athletic activities, reflecting the need for engagement that keeps their children entertained. Indoor amenities for inclement weather and conveniences around meals were also significant desires.

Pet Owners: Complete Inclusivity

Importance of Shared Experiences

For those wanting to include their pets, nearly 47.5% confirmed a strong desire for facilities that permit pets throughout their stay without restrictions. Cleanliness and comfort are crucial here too (32.9%), followed closely by accessibility (21.5%) and quality of food options (16.5%).

Preferred Activities

Pet owners exhibited enthusiasm for both BBQs (57.0%) and athletic activities (54.4%), alongside other experiences like stargazing and sauna usage. Their distinct preference for shared experiences indicates a craving for unforgettable moments spent with their pets.

Commonalities in Preferred Accommodation

Privacy and Comfort

All three groups prioritize privacy and comfort, aiming for a space that feels exclusive to them, minimizing interference from others.

Engagement with Nature

Facilities that offer genuine nature experiences—beyond mere surroundings—are especially favored. This includes breathtaking views and the opportunity for engaging outdoor play.

Social Media Ready

The aesthetics of the facilities resonate strongly, especially among couples and families who seek visually appealing spots for social media sharing.

Variety in Options

Finally, the range of choices for activities allows them to customize their experience according to individual preferences, whether it be scenic sights for couples or playful options for families.

In conclusion, while preferences towards glamping vary significantly among couples, families, and pet owners, the need for safety, cleanliness, comfort, and unique experiences unifies them. This underscores the importance for providers to cater to all aspects of their guests' desires to create unforgettable memories in nature.