#Japan #Tokyo #Special Edition #JENNIE #Beats Solo 4

Beats and Jennie's Collaboration – A Stunning New Chapter

The long-awaited second collaboration between Beats and global icon Jennie has officially been revealed with the launch of the Beats Solo 4 - Jennie Special Edition, debuting in an elegant Onyx Black color. Starting April 25, music fans can look forward to this exclusive release available for purchase on the Apple Store's online platform at a price of 32,800 yen (including tax).

This special edition follows the immense success of the first collaboration, which sold out within 24 hours on Apple’s online store last year. The Beats Solo 4 - Jennie Special Edition perfectly encapsulates Jennie's unique aesthetic and sophisticated style through its striking design.

Design Features

The headphones are characterized by a refined monochrome design complemented by two detachable black ribbons. One side of the UltraPlush ear cushion features a symbol inspired directly by Jennie's music, enhancing the personal touch that defines this collaboration. Additionally, the package includes a carrying case that matches the color of the headphones.

To accompany the product launch, Beats has also released a campaign video featuring Jennie’s previously unreleased tracks. The video showcases a world inspired by the signature ribbon design of these stylish headphones, inviting fans to dive into an immersive auditory experience.

Watch the official campaign video here.

Ongoing Relationship with Jennie

This collaboration represents an ongoing relationship between Beats and Jennie, following her debut with the Beats Solo Buds in 2024. The first release of the Beats Solo 4 - Jennie Special Edition in Ruby Red slated for 2025 quickly garnished overwhelming popularity, with online stocks selling out almost instantly across major markets.

Jennie has expressed her excitement about this new collaboration, stating, “I knew our first collaboration was just the beginning of the story. This chapter truly represents my evolution and self-discovery. I aimed to create something that expresses both strength and a personal sentiment. It makes me immensely happy to think that everyone will experience this new chapter of the story through these refined headphones.”

Check out Jennie’s exclusive Apple Music playlist.

Sales Information

The Beats Solo 4 - Jennie Special Edition will be available on the Apple Store online starting at 9 AM local time on April 24 in the U.S., and from 10 AM on April 25 in Japan.

Popup Event Details in Seoul

Additionally, a pop-up event will be held in the Sungsoong area of Seoul, South Korea, on April 24, allowing attendees to immerse themselves in the world of this collaboration. Visitors will have the opportunity to experience the Beats Solo 4 - Jennie Special Edition firsthand and will receive an exclusive custom bag charm commemorating the collaboration, available to the first arrivals only. This event is exclusively for attendees in South Korea.

About Beats

Founded in 2006, Beats is a pioneering consumer electronics brand that merges technology with sports, music, and fashion. As part of the Apple family, the company is based in Los Angeles, focusing on the development of premium audio products and accessories while continually innovating to connect deeply with the next generation of music fans. Through award-winning campaigns and cultural partnerships, Beats aims to evolve the music-listening experience and self-expression for music lovers everywhere.

For customer inquiries regarding the product, please contact the Apple Store call center at 0120‑993-993.