#United States #New Orleans #Locally #Yamaha #NAMM

Yamaha Partners with Locally for a Streamlined Omnichannel Experience

Introduction
Yamaha, a prominent name in the musical instruments and audio solutions sector, has recently entered into a partnership with Locally. This collaboration aims to optimize the shopping experience for customers and reinforce Yamaha's dedication to its dealer network, especially as the National Association of Music Merchants (NAMM) show approaches. The NAMM event will take place in Anaheim from January 23 to 25, 2025, presenting a perfect backdrop for this significant announcement.

Strategic Goals of the Partnership
Brandon Pfaff, Yamaha's director of e-commerce, articulated the company's vision: “Our goal has always been to engage with our customers wherever they choose to shop while supporting and empowering our valued dealer partners.” This partnership with Locally represents a progressive move to bridge Yamaha's online presence with local retail offerings. By utilizing Locally’s platform, Yamaha aims to deliver an integrated and efficient shopping journey tailored to the needs of today’s consumers.

Innovative Features Supported by Locally
Locally’s platform provides a variety of features aimed at enhancing customer interaction while also benefiting dealers:

• - Real-Time Inventory Display: Customers can now access accurate local inventory data, allowing them to make informed purchasing decisions and ensuring they find the products they are looking for without unnecessary delays.
• - Flexible Purchase Options: The platform supports multiple purchasing methods, including BOPIS (Buy Online, Pick-Up In-Store) and ROPIS (Reserve Online, Pay In-Store), thus making it easier for customers to shop at their convenience.
• - Increased Dealer Engagement: By simplifying the shopping process, Yamaha encourages more dealers to participate actively, driving growth for dealerships while also providing customers with more accessible purchasing options.

These tools reflect a broader trend in the retail sector where customers demand seamless integration between online and offline shopping.

Commitment to Dealer Relationships
Yamaha's partnership with Locally underscores its commitment to maintaining strong ties with dealers. This strategic direction is crucial as local retailers play a vital role in the brand's ecosystem, ensuring that they remain vested stakeholders in the company's journey to success. Mike Massey, CEO and founder of Locally, stated, “We’re thrilled to partner with Yamaha to help them achieve their vision of a truly integrated shopping experience.” This collaborative approach not only positions Yamaha as a forward-thinking brand but also sets a benchmark within the industry for others to emulate.

Outlook for the Future
As Yamaha continues to innovate in response to market trends, its partnership with Locally serves as a significant step forward in redefining how musical instruments can be bought both online and offline. By leveraging Locally’s capabilities, Yamaha is poised to enhance customer satisfaction, drive loyalty, and ensure that its dealer network is well-supported and engaged.

Join Us at NAMM
For those attending the NAMM show, Locally will have a presence at booth 6504, where they will showcase the features and benefits of their platform in conjunction with Yamaha’s offerings.

Conclusion
This partnership is more than just a business deal; it’s a commitment to providing customers with the best possible shopping experience while empowering local dealers. As the music industry continues to evolve, Yamaha's innovative solutions and strong dealer relationships will undoubtedly play a crucial role in their ongoing success.