Explore the 2026 Travel Trend Report: Personal Journeys Hold the Key
In a significant revelation for travel enthusiasts, Skyscanner Japan has released its highly anticipated 'Travel Trend Report 2026'. This report is based on extensive data gathered from nearly 1,200 travel-related websites, encompassing airlines, travel agencies, and hotels, thus positioning Skyscanner as a leading global travel app. Through a comprehensive survey of over 20,000 participants, including 1,000 Japanese respondents, the report identifies critical insights into the evolving preferences and habits of travelers. Notably, the findings indicate that personalized travel experiences—tailored journeys that reflect individual preferences—will emerge as a prominent trend in 2026.
The report presents seven emerging travel styles that are gaining traction among Japanese travelers. Not only do these trends showcase individuality, but they also emphasize experiences that resonate with personal values and lifestyles. Here are three noteworthy trends highlighted in the report:
The response to the survey question, 'Are you considering booking a trip to mountainous regions (domestic or international) in 2026?' revealed that 55% of respondents answered affirmatively. This enthusiasm for hiking is driven by several factors, including a desire for 'clean air and cooler climates' (55%), 'beautiful scenery' (43%), and 'serenity and tranquility' (38%). These results suggest that travelers are keen to engage in outdoor physical activities, using mountain experiences for rejuvenation and digital detox, distancing themselves from urban life.
Interestingly, 42% of Japanese respondents indicated that they had considered booking a trip inspired by literary themes or materials. Additionally, over one-third of respondents highlighted the importance of dedicating time to reading during their travels. This trend signifies a shift in travel motivations, where literary experiences, including visits to literary locations or engaging with books, are becoming increasingly significant in trip planning.
Travelers are now seeking 'authentic experiences' that can only be found at their destination. A survey further investigated visits to local supermarkets and convenience stores, revealing that 73% of respondents frequent supermarkets, 72% visit convenience stores, and a substantial 49% use vending machines. This indicates a growing interest in immersing themselves in the everyday life of local communities.
As Kenji Okada, Skyscanner's Travel Expert in Japan, emphasizes, there is a notable trend towards finding 'personalized travel experiences.' Travelers are no longer merely engaging in conventional tourism; instead, they are looking for journeys that reflect their identities—be it through hiking in nature, immersing themselves in literature, or experiencing local life.
Skyscanner continually evolves to meet the diverse needs of travelers. Its global travel app simplifies planning, allowing users to efficiently search for flights, hotels, and rental cars—all in one place, ultimately saving time and money.
1. Comprehensive Search Functionality: Skyscanner’s advanced technology processes over one trillion price points daily to provide the best options from more than 1,200 airlines, travel agencies, hotels, and rental services, allowing users to make informed decisions effortlessly.
2. Convenient Tools for Efficient Travel Planning: Including features like price alerts that notify users of price changes in real-time, enabling them to book at the best times, enhancing savings.
3. Emphasis on Transparency: Skyscanner prioritizes travelers by being fair, honest, and transparent, ensuring users have access to unbiased information free from hidden fees or pricing tactics.
Founded in July 2015, Skyscanner Japan aims to streamline the travel planning process for millions of travelers across 180 countries and in 37 languages. The platform connects travelers with over 1,200 trusted travel partners, offering tailored flight, hotel, and rental options. Skyscanner remains committed to innovation based on data and insights, ensuring a reliable and user-friendly experience for travelers around the world.
For more information or to start planning your next adventure, visit Skyscanner's website.
Highlights of the Report
The report presents seven emerging travel styles that are gaining traction among Japanese travelers. Not only do these trends showcase individuality, but they also emphasize experiences that resonate with personal values and lifestyles. Here are three noteworthy trends highlighted in the report:
1. Mountain Retreats: Embracing Nature Through Hiking
The response to the survey question, 'Are you considering booking a trip to mountainous regions (domestic or international) in 2026?' revealed that 55% of respondents answered affirmatively. This enthusiasm for hiking is driven by several factors, including a desire for 'clean air and cooler climates' (55%), 'beautiful scenery' (43%), and 'serenity and tranquility' (38%). These results suggest that travelers are keen to engage in outdoor physical activities, using mountain experiences for rejuvenation and digital detox, distancing themselves from urban life.
2. Literary Retreats: Travel Inspired by Books
Interestingly, 42% of Japanese respondents indicated that they had considered booking a trip inspired by literary themes or materials. Additionally, over one-third of respondents highlighted the importance of dedicating time to reading during their travels. This trend signifies a shift in travel motivations, where literary experiences, including visits to literary locations or engaging with books, are becoming increasingly significant in trip planning.
3. Local Tours: Authentic Experiences in Unique Places
Travelers are now seeking 'authentic experiences' that can only be found at their destination. A survey further investigated visits to local supermarkets and convenience stores, revealing that 73% of respondents frequent supermarkets, 72% visit convenience stores, and a substantial 49% use vending machines. This indicates a growing interest in immersing themselves in the everyday life of local communities.
As Kenji Okada, Skyscanner's Travel Expert in Japan, emphasizes, there is a notable trend towards finding 'personalized travel experiences.' Travelers are no longer merely engaging in conventional tourism; instead, they are looking for journeys that reflect their identities—be it through hiking in nature, immersing themselves in literature, or experiencing local life.
Tools to Enhance Your Travel Experiences
Skyscanner continually evolves to meet the diverse needs of travelers. Its global travel app simplifies planning, allowing users to efficiently search for flights, hotels, and rental cars—all in one place, ultimately saving time and money.
1. Comprehensive Search Functionality: Skyscanner’s advanced technology processes over one trillion price points daily to provide the best options from more than 1,200 airlines, travel agencies, hotels, and rental services, allowing users to make informed decisions effortlessly.
2. Convenient Tools for Efficient Travel Planning: Including features like price alerts that notify users of price changes in real-time, enabling them to book at the best times, enhancing savings.
3. Emphasis on Transparency: Skyscanner prioritizes travelers by being fair, honest, and transparent, ensuring users have access to unbiased information free from hidden fees or pricing tactics.
About Skyscanner Japan
Founded in July 2015, Skyscanner Japan aims to streamline the travel planning process for millions of travelers across 180 countries and in 37 languages. The platform connects travelers with over 1,200 trusted travel partners, offering tailored flight, hotel, and rental options. Skyscanner remains committed to innovation based on data and insights, ensuring a reliable and user-friendly experience for travelers around the world.
For more information or to start planning your next adventure, visit Skyscanner's website.
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