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Recent Trends in Crowdfunding: August 2025

In August 2025, LEAGUE, a crowdfunding-focused media operated by LEAGUE Co., Ltd., released a comprehensive report analyzing crowdfunding projects highlighted in its media, CF NEWS. This report details the types of projects, total funding amounts, the number of supporters, and the characteristics of rewards offered. Leveraging data from July projects, the analysis shines light on popular genres, fundraising conditions, and trends among successful campaigns.

Overview of Findings

During the investigation period from August 1 to August 31, 2025, several intriguing trends emerged:

• - Most Active Genres: Gadgets and Beauty/Fashion
• - Highest Average Funding: Gadgets and Sleep/Relaxation items
• - Most Supporters: Gadgets and Beauty/Fashion

Genre Analysis

Gadgets Dominate: Among the projects revealed in July, gadgets comprised about a third of the total at 31 projects, establishing themselves as a leading sector in the crowdfunding market.

Characteristics of Popular Genres:

• - Gadgets: Focused on lifestyle improvement, relaxation, and revival of past models
• - Fashion: Emphasizing comfort and practicality
• - Others: Seasonal items and disaster preparedness products

Innovative Gadgets

Innovative products that promise improved daily convenience continue to capture attention. A standout example is the ultra-thin mobile battery, SMARTCOBY ULTRA SLIM 3K, measuring just 5mm, designed to fit within wallets and notebooks, offering an indispensable sense of reliability.

Additionally, emotional value products like the AI pet robot lopeto are gaining traction. Users can nurture this robot's personality through interactions, facilitating it to provide a pet-like experience complete with a soft body and customizable parts.

Moreover, nostalgia meets technology with updates of classic designs, such as the YASHICA FX-D digital camera combining retro aesthetics with modern usability, appealing to those drawn to beautiful gadgets.

Growth of Beauty and Fashion

Following gadgets, beauty and fashion projects also gained significant support, focusing not only on aesthetics but practical functionality. A prime example is the revolutionary reading glasses, Opt.1093, featuring stylish frames and advanced lens technology that eliminates the hassle of switching glasses, attracting interest from multiple demographics.

Another hit is the next-generation sneaker, LAQUN. This hands-free shoe design enables users to wear the product within seconds while ensuring comfort through extended wear, establishing a loyal customer base.

Diverse Sectoral Expansions

Various genres, including outdoor equipment, food and beverage, and health and fitness, also showcased unique offerings, reflecting the season's demands and social contexts. Products tailored for summer leisure, like ultra-compact power banks and multifunctional suitcases, are being supplemented by disaster preparedness items responding to increased safety awareness.

These trends illustrate the evolution of crowdfunding from a niche market supporting unique products to a platform where supporters discover everyday items tailored to personal needs.

Funding Analysis

High Funded Genres

1. Gadgets: Over 186 million yen, a clear leader due to high-tech products that enhance daily activities.
2. Sleep/Relaxation: Over 83 million yen, characterized by high individual contributions, especially for high-end mattresses and pillows, demonstrating consumer investment in quality rest.
3. Outdoor: Generating over 55 million yen, with support driven by summer demand.

Additionally, Beauty/Fashion (over 55 million yen) and Health/Fitness (over 53 million yen) also reached impressive heights, emphasizing the growing base of supporters across diverse sectors.

Supporter Count Analysis

With 15,706 supporters, gadgets topped the list, far exceeding the 6,197 supporters for beauty and fashion. Notably, while sleep-related items ranked second in funding, they fell to fifth in total supporters, reflecting the higher price points often associated with them.

Conversely, the beauty and fashion category thrived on lower-priced, approachable products encouraging casual support, while the food and beverage category also fared well due to easy gifting options.

In the beauty segment, efforts to cater to wider demographics and loyal customer follow-ups point to promising future stability in this sector.

Trends in Returns and Future Insights

In August 2025, the crowdfunding landscape reflects a growing desire for products that elevate daily living standards or offer peace of mind. Gadgets led in all metrics, fulfilling a vital role in consumer convenience. While sleep and relaxation products exemplified niche successes, the beauty and food segments appealed broadly with accessible pricing strategies.

The continuous evolution of crowdfunding as a platform fostering substantial connections and shared values between creators and supporters is evident, with an increasing emphasis on sustainable pricing and reward planning.

To stay updated on the latest insights and success stories in crowdfunding, visit CF NEWS for ongoing updates about industry movements and notable projects.