#China #Shanghai #HarmonyOS #Petal Ads #ITB China 2026

Petal Ads Presents a Comprehensive Marketing Solution at ITB China 2026

From May 26 to 28, 2026, Shanghai hosted ITB China 2026, which brought together over 900 cultural and tourism institutions from 85 countries. Among the notable participants, Petal Ads, Huawei's full-service marketing platform within the HarmonyOS ecosystem, made waves with its innovative approaches designed for the cultural and tourism sectors.

Transforming Marketing for Culture and Tourism

Petal Ads took center stage, presenting its unique strategy aimed at addressing the evolving needs of the tourism market. The exhibition emphasized the principle that marketing should be viewed as both a content-driven service and as a tool capable of fostering deep connections between brands and users. This philosophy underpins the entire HarmonyOS culture and tourism ecosystem.

Key Insights from Recent Studies

According to the Annual Report on the Development of China’s Outbound Tourism (2025-2026) released by the China Tourism Academy, outbound tourism in China is transitioning from rapid recovery growth to structural transformation. In 2025, the number of outbound trips reached a staggering 168 million, with over 60% of travelers leveraging AI to plan their journeys. Despite this growth, the tourism industry faces significant challenges, including a fragmented traffic capture and the lack of continuous engagement throughout the customer journey.

Comprehensive Solutions for Travelers

To tackle these challenges, Petal Ads showcased an all-encompassing cultural and tourism zone that illustrated how HarmonyOS technologies can enhance the travel experience. The platform manages every user journey segment, from inspiration to post-travel feedback. It utilizes real-time interaction across various channels and devices to meet the immediate demands of travelers.

Launching the 2026 Marketing Playbook

During ITB China 2026, Petal Ads also introduced the Petal Ads 2026 Full-Scenario Smart Culture and Tourism Marketing Playbook. This guide outlines a cohesive marketing strategy for the cultural and tourism sectors, based on insights gleaned from over 440 million HarmonyOS users. It features five distinct traveler personas, including:
1. Generation Z Cultural Explorers
2. Efficient Business Elites
3. Quality-Oriented Family Travelers
4. Luxury Leisure Seekers
5. Senior Travelers

Each persona comes with tailored touchpoints and content strategies to maximize engagement and conversion.

The Ecosystem Effect

Petal Ads is capitalizing on an ecosystem effect where increased user satisfaction drives greater brand interest and expands service offerings. As of May 2026, Petal Ads has forged partnerships with over 100 global cultural and tourism organizations, tourism boards, airlines, and hotel chains,
initiating diverse services that cover the entire travel spectrum, from navigation to translation.

A Bright Future Ahead

Petal Ads continues to innovate within the cultural and tourism spaces, utilizing image contests, co-creation of intellectual property, and movie tourism collaborations to propel industry advancements. The platform harnesses atomic services, AI capabilities, and media traffic to ensure holistic support for partners from conceptualization to operation.

For those interested in the Petal Ads marketing playbook, it is now available for download at Petal Ads Playbook. For more details, reach out at [email protected].

By leveraging these innovative resources, Petal Ads is set to redefine marketing approaches in an industry poised for transformation and growth.