Experience Eco-Friendly Beauty at the Sustainable Cosmetics Awards 2025 Pop-Up Event
Discover Eco-Friendly Beauty at the Sustainable Cosmetics Awards 2025 Pop-Up
In a world where environmental consciousness is on the rise,
UPDATER, a company based in Setagaya, Tokyo, is taking significant strides towards sustainability with their participation as the official platinum sponsor of the Sustainable Cosmetics Awards 2025. This award celebrates cosmetics that are gentle not only on human skin but also on our planet. As a part of this exciting initiative, they are hosting a limited-time pop-up event at their store, Minna Shoten in Shimokitazawa, from March 1 to March 31, 2026.
Event Overview
The pop-up will showcase beauty products that have received accolades at the Sustainable Cosmetics Awards 2025. These products have been recognized for their commitment to environmental and social responsibility, transparency in sourcing, and manufacturing practices. The primary goal of this exhibition is to make sustainable choices a natural part of everyday life, rather than a special occasion.
Despite increasing interest in ethical consumption, many consumers are still unsure about how to select truly sustainable products. The award provides guidance through a thorough evaluation based on multiple perspectives, including ingredients, manufacturing processes, and environmental impact. Recognizing the importance of experiential learning in sustainability, UPDATER aims to create an opportunity for customers to interact with and purchase award-winning products directly.
Minna Shoten, where the event will be held, is dedicated to showcasing choices that enhance daily life through sustainable and ethical products, including food, everyday necessities, and cosmetics. Visitors to the pop-up can learn about the values, ingredient choices, and manufacturing backgrounds of various brands, gaining insight into the diverse efforts behind each sustainable product. This will help attendees find options that resonate with their own values and lifestyle.
Participating Brands and Award-Winning Products
- - UPDATER Award - naure
Description: This non-chemical sunscreen is ocean-friendly and suitable for sensitive skin, featuring Miyakojima tamanu oil and aloe vera, ensuring a natural composition. It smooths and enhances skin tones, making it an ideal makeup base.
- - Gold Award - AMRITARA
Description: Made entirely from rare birch sap harvested in just two weeks of spring, this moisturizer is packed with hyaluronic acid and LPS for deep hydration without a drop of water.
- - Silver Award - Valley and Wind
Description: A dual-layer beauty serum that features rice bran-derived oil and plant ingredients, protecting against dryness and regulating oil balance for luminous skin.
- - Bronze Awards: ECOMAAT Japan, Caring Japan, PS International, with products ranging from hydrating facial oils to gel cleansers, all showcasing commitment to sustainability and eco-friendliness.
Live Event and Awards Ceremony
In celebration of the pop-up, there will be an Instagram live event on March 2 at 11:00 AM, featuring a discussion with Kōko Kishi, the chairperson of the awards, and representatives from the winning brand naure. This live session will delve into the reasons behind their selection and the brand's commitment to sustainability.
Following the pop-up, there will be an awards ceremony on March 20 at NEWoMan Takanawa where further details of the winning brands and their campaigns will be shared, expanding exposure for sustainable practices in the beauty industry.
About Sustainable Cosmetics Awards
This is Japan's first award recognizing cosmetics through an SDGs lens, focusing on a sustainable value chain from production to consumption and disposal. Launched in 2019, it employs diverse judges, including students and professionals from various fields, ensuring comprehensive evaluations.
The pop-up event at Minna Shoten offers a unique opportunity for consumers to directly engage with sustainable beauty products while promoting awareness of eco-friendly options.
Event Details:
- - Dates: March 1 – March 31, 2026
- - Location: Minna Shoten, 2F, 2-9-2 Kitazawa, Setagaya-ku, Tokyo
- - Live Stream: Instagram, @minnashowten_official
- - Opening Hours: 12:00 PM – 7:00 PM
For more information about the event and participating brands, visit the official websites of UPDATER and Sustainable Cosmetics Awards.
Topics Consumer Products & Retail）
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