#United States #Tribute Portfolio #The Luce #St. Pete Beach

The Luce: A New Coastal Gem in St. Pete Beach

The thrilling announcement has been made: the Luce, a Tribute Portfolio Hotel, is ready to welcome its first guests in early 2026. Nestled on St. Pete Beach’s lively shore, this new retreat is set to redefine coastal vacationing with its unique blend of Floridian charm and modern sophistication.

Owned by The LCP Group and skillfully managed by Crescent Hotels & Resorts, The Luce offers an eclectic mix of 200 stylish accommodations ranging from cozy bungalow studio suites to expansive rooms equipped for leisure and comfort. This nine-acre beachfront property is designed to cater to both relaxation and celebration, embodying the essence of a vibrant Floridian experience.

Embracing St. Pete Beach's Spirit

In a statement, CEO Francis Lively expressed that the Luce perfectly aligns with LCP’s vision of creating distinctive hospitality locations that not only elevate guest experiences but also positively impact the communities in which they are situated. The hotel’s design reflects the eclectic culture and laid-back sophistication for which the Gulf Coast is renowned, successfully merging luxurious hospitality with local charm.

Dining at The Luce will be an experience of its own, featuring two distinctive restaurants. Sundrop, the hotel’s coastal-inspired lobby restaurant, will offer a vibrant menu featuring brunch and dinner options that showcase the local flavors and culinary spirit of St. Pete Beach. Meanwhile, at Baby Turtle Beach Club, guests can indulge in casual American coastal cuisine, perfect for a laid-back beach day. This dining concept also offers a beach bar, ensuring easy access to snacks and drinks as guests lounge by St. Pete Beach’s largest pool.

Curated Experiences and Activities

Aside from dining, The Luce has carefully curated a range of lifestyle programming offered to guests. Weekend yoga classes, live DJ sessions, a sunset social hour, and a personalized music playlist enhance the hotel’s vibrant atmosphere. For those looking to unwind, poolside cabanas, spacious lounging areas, and lawn games await. Additionally, a 24-hour fitness center ensures that health-conscious guests have all they need to keep active while on vacation.

The hotel’s design pays homage to Florida’s colorful history. Guests will be greeted by a stunning visual aesthetic, marrying playful elements from the '60s and '70s with sleek modern finishes. Bold colors, retro decor, and refined tropical plants create an inviting environment that is both nostalgic and fresh.

Rooms at The Luce feature plush king or queen beds, smart TVs, Lavazza coffee machines, and premium bath amenities from the renowned Scandinavian haircare brand SACHAJUAN. For those craving a more private experience, Bungalow Suites boast exclusive outdoor lounges with convenient QR code ordering systems, while Lanai Rooms sit just steps from the pool, providing semi-private outdoor seating.

Perfect for Events and Gatherings

The Luce isn’t just about leisure; it will also be a hotspot for events. The hotel boasts over 14,000 square feet of event space, including a grand ballroom, versatile indooroptions, and outdoor spaces boasting striking Gulf Coast views. With a capacity to accommodate up to 200 guests, it’s an ideal choice for weddings, corporate retreats, or any celebration looking to capture a unique coastal backdrop.

Situated in the heart of St. Pete Beach, the location allows guests easy access not only to the beach but also to the rich cultural vibe of Downtown St. Petersburg, known for its museums, galleries, and boutique dining experiences. Furthermore, proximity to major airports like St. Pete–Clearwater International (PIE) and Tampa International (TPA) ensures seamless travel for attendees.

As a proud member of the Tribute Portfolio, guests at The Luce can earn and redeem Marriott Bonvoy points during their stay. This program extends exclusive benefits including free nights and elite status recognition, making every stay more rewarding.

This remarkable property is located at 6300 Gulf Blvd, St. Pete Beach, FL 33706. To stay updated, travelers and locals alike can follow The Luce on their Instagram @thelucehotelspb. Dive into the spirit of Florida’s Sunshine City in 2026 with the unforgettable experiences that await at The Luce, St. Pete Beach’s newest coastal lifestyle retreat.