Daybreaker and FlavCity Join Forces for America's Largest Sober Dance Party
Daybreaker and FlavCity: A New Era of Celebration
In a city renowned for its vibrant nightlife and extensive bar scene, a fresh and alcohol-free celebration is about to take the spotlight. On September 27, 2025, Daybreaker, the global movement promoting sober dancing, will unite with the clean-label brand FlavCity to host what is anticipated to be the largest sober dance party in American history. This event will take place at Gitano NYC, a stunning indoor-outdoor oasis nestled in Manhattan.
In recent years, the focus on wellness and intentional living has soared, and this party aims to be a cultural touchstone in that shift. The event will feature a headline set by DJ Austin Millz and a unique body-waking workout session compèred by Sydney Miller from HOUSEWORK, drawing in a crowd energised by community rather than substances.
Radha Agrawal, CEO and Co-Founder of Daybreaker, highlighted the significance of this event, stating, "This is more than just a morning party; it's a cultural reset. We aim to demonstrate that joy, connection, and human interactions can be heightened without the influence of alcohol. Partnering with FlavCity aligns with our mission, showing that health and happiness are compatible and can thrive together."
A Celebration of Health
FlavCity will contribute its unique touch by offering samples of clean-label protein smoothies, electrolytes, and a new product range that will launch this fall. This collaboration brings together two passionate communities: Daybreaker, which fosters joy and intentional living, and FlavCity, dedicated to transparency in health and ingredients, aiming to empower individuals to make healthier choices without sacrificing flavor.
Bobby Parrish, the founder of FlavCity, echoed these sentiments, stating, "At FlavCity, we believe that wellness should be fun, simple, and delicious. Joining forces with Daybreaker is an exciting way to embody that ethos. There’s nothing quite like starting your day with movement, community, and real ingredients that fuel you to feel your best — on and off the dance floor."
This upcoming event marks the largest American gathering for Daybreaker in 2025 and follows their first-ever festival held at Hackney Bridge in East London, where they celebrated community and movement without alcohol. In a modern society that increasingly values mindfulness and health, Daybreaker emphasizes the importance of sober gatherings to nurture authentic connections and genuine joy.
Event Details
Scheduled for Saturday, September 27, 2025, the festivities will run from 10:00 AM to 2:00 PM at Gitano NYC, located at Pier 17, 89 South Street in New York City. Tickets for this groundbreaking event can be secured through the Daybreaker website.
About FlavCity
Founded by Bobby Parrish, FlavCity aims to make healthy eating accessible, enjoyable, and, most importantly, delicious. Their emphasis on ingredient transparency has paved the way for a diverse array of protein smoothies, functional beverages, and supplements. Beginning as an informative YouTube channel, FlavCity has evolved to develop its own line of products that resonate with the growing community encouraged by its values of health, flavor, and compliance with clean eating standards.
About Daybreaker
Daybreaker is a global community of over 800,000 individuals who embrace mornings with dance, joy, and connection across 64 cities worldwide. Founded by Radha Agrawal, this movement strives to eliminate feelings of loneliness and promote joy through dance and community. From its origins in New York, Daybreaker has expanded its reach while upholding values of wellness, self-expression, and inclusivity on the dance floor, welcoming people from all walks of life to its vibrant celebrations.
Join us as we redefine what it means to celebrate and enjoy life in a sober, joyous environment!