Nameraka Honpo Announces Brand Renewal with New Products for Fall 2026

Nameraka Honpo Unveils Brand Renewal in 2026

For four consecutive years, Nameraka Honpo has set records for sales. This skincare brand, part of the Noevir Group and managed by Tokiwa Pharmaceutical Industry Co., headquartered in Minato, Tokyo, is gearing up for a significant transformation kicking off in the fall of 2026. The brand, founded in 2004, strives to achieve smooth, beautiful skin using unique ingredients centered around fermented soy milk, sourced from domestic soybeans.

Nameraka Honpo offers a diverse range of products addressing various skincare concerns, including hydration, anti-aging, and brightening, catering to the evolving needs of consumers. The brand has gained popularity for its gentle formulas, pleasant texture, and affordability, ensuring it appeals to individuals of all ages and genders. Notably, Nameraka Honpo recorded its highest sales in 2022 and has continued its growth streak to maintain a position as a consumer favorite.

To further build trust and loyalty, Nameraka Honpo is revealing a brand renewal initiative starting in 2026, which will include the release of nine revamped moisturizing products on August 4, along with the introduction of a new ‘Milky Lotion’ utilizing the potent benefits of soy milk.

In an age overflowing with information and choices, many consumers grapple with uncertainty about what products to select. Increasingly, they desire not only effective ingredients but also the reassurance of an enjoyable, consistent skincare experience that aligns with their lifestyles. Nameraka Honpo acknowledges these sentiments and seeks to communicate the beauty benefits of soy milk more clearly and genuinely. The goal is to become an essential brand that balances efficacy with a gentle touch, bridging the gap between skincare and emotional well-being. The brand embodies the principle of 'protective beauty,' keeping skin healthy and resilient, while embracing Japan's unique fermented culture and natural ingredients. As it evolves to meet contemporary demands, Nameraka Honpo remains dedicated to nurturing the skin of its consumers.

Core Values and New Product Line

In the wake of increasing attention toward ’J-Beauty,' which emphasizes Japan’s beauty standards, the popularity of 'fermented cosmetics' is rising. Nameraka Honpo taps into this trend by harnessing domestic soybeans and incorporating the rich tradition of Japanese fermentation. Rather than always pushing aggressive skincare regimens, Nameraka Honpo champions a softer approach, aiming to enhance natural beauty through protective methods.

Through extensive research, Nameraka Honpo has analyzed 69 varieties of domestic soybeans, selecting the premium 'Otuke Daizuke' from Hokkaido to develop an innovative soy milk fermentation liquid. Alongside this new ingredient, they introduce 'high-purity soy milk isoflavones' into their formulations, altogether offering a fresh approach rooted in protective skincare science.