#Japan #Tokyo #ITTI #Porosus Crocodile #Leather Accessories

ITTI's New Launch: A Touch of Luxury in Leather

Tokyo's leather brand, ITTI, has recently unveiled an exquisite new line named edittion, which showcases luxury crafted from the highly sought-after Porosus crocodile leather. This special collection will be officially available for purchase starting July 22, 2026, at the Isetan Shinjuku Men's Building on the first floor as well as on their official online store. To celebrate the launch, a special POP UP event will run concurrently from July 22 to August 4 at the same venue, allowing customers to experience these exclusive pieces in person.

The Vision Behind ITTI

Established in 2017, ITTI aims to make crocodile leather more accessible and casual to everyday consumers. The brand produces its leather goods locally, from sourcing materials to cutting and sewing, using the expertise of skilled artisans based in downtown Tokyo. Prior to this new line, the majority of their crocodile leather products were crafted from Nile crocodiles. Now, with 'edittion', they have shifted their focus to Porosus, a type of small crocodile known for its finer scales and limited availability.

The brand's commitment to quality shines through its design philosophy. Each piece created under edittion is tailored to meet the desires of customers shopping at department stores, with fresh considerations in material, finish, and color.

About Porosus Crocodile

Porosus crocodile leather is acclaimed for its distinctive patterns, which are notably smaller and more uniform compared to other types. Although referred to as 'small crocodile', it does not imply a smaller animal, rather it describes the fine texture characterized by uniformly small scales. The leather itself is marked by neat square patterns on the belly and rounded designs on the sides, making it the pinnacle of exotic leather materials. Furthermore, Porosus leather is regulated under the CITES agreement, limiting its market circulation primarily to major international luxury houses, which contributes to its high desirability and value.

In developing the edittion line, designer Wataru Aoki has chosen not to take the conventional approach of selecting only the central, perfectly arranged sections of the leather but rather makes individual decisions on the patterns for each product. This hands-on technique ensures that every item in the collection is unique.

Product Offerings

The edittion line features a range of elegant products such as:

• - CRISTY VERY COMPACT WLT .5
• - CRISTY COIN CARD WLT
• - CRISTY SMART MID WLT .5
• - CRISTY SMART CASE
• - CRISTY STUFFING MID WLT .5
• - CRISTY RING RING

To commemorate the launch, customers purchasing over 20,000 yen during the POP UP period will receive an exclusive original hand towel designed by artist Toy Hiroyuki. The towel features ITTI's logo drawn with his unique characters and is produced using traditional Chuzome dyeing techniques. Only 200 pieces are available, making this a limited-time offer.

A Look at ITTI

ITTI is a Tokyo-based leather brand established in 2017, prioritizing the selection of traditional materials and restructuring them through a fashion lens. The brand eschews conventional categorizations, focusing instead on designing items that convey a minimalist aesthetic while maintaining impactful functionality. With a skilled team of craftsmen mostly in their thirties, ITTI collaborates with seasoned factories in Tokyo's downtown to create their bespoke items.

Designer Wataru Aoki, born in 1981 and an alumnus of Musashino Art University, aims to preserve both Japanese traditions and innovative design approaches through fashion, inspired by his grandfather, the renowned calligrapher Koji Aoki. After a decade in the bag manufacturing industry, Aoki launched ITTI, merging traditional craft with contemporary design.

ITTI's locations include ICHI GALLERY in Tomigaya, ITTI OSAKA in Minamisenba, and the Isetan Shinjuku Men's Building.

Connect with ITTI

For more information, visit their official website: ITTI Official Site
Follow their journey on Instagram: @itti-tokyo

Contact for Queries:
ITTI PR Representative: Daiki Yoshida
Email: [email protected]