#Japan #Shibuya #Wpc. IZA #Sun Shade

Wpc. IZA's Unique Sun Protection Event in Shibuya

With the trend towards extreme heat becoming ever-clearer, Wpc. IZA, a male-focused umbrella brand, is taking action by launching a groundbreaking interactive event titled "Wpc. IZA SUNSHADE PANEL WEEK". Scheduled to run from July 1st to July 7th, 2025, this event will transform the front of SHIBUYA109 into a hub of enlightenment focused on sun protection technology.

During this week, large display panels reflecting the brand's core messages will be on show. Notably, on July 5th and 6th, a giant thermometer inspired by the famous Yagihashi Department Store of Kumagaya, known as Japan's hottest city, will provide a striking visual representation of heat levels. The event aims to not only showcase the importance of sun protection through visual impact but also through experiential understanding our audience can appreciate.

Moreover, Wpc. IZA will be distributing limited-edition fans for free. These fans come with a 10% discount coupon valid in Wpc. stores and their official online store. These initiatives are designed to encourage men to engage with the concept of using a sunshade as a regular part of their lives.

A New Standard for Men's Grooming

The brand is emerging as a pivotal part of the modern male grooming conversation, thanks to its unique positioning of sun protection as not just a cosmetic accessory but an essential tool against heat strokes and UV rays. However, the benefits of such sunshades are still not widely recognized among men, presenting a significant opportunity for growth and awareness.

At the heart of this campaign is the commitment of Wpc. IZA to redefine male fashion norms. With 100% UV protection and heat-blocking technologies, these umbrellas are built to cater to the needs of today's men. The serious effects of heat, which can lead to heat exhaustion or dehydration, exemplify the essential nature of these sunshades in our daily lives. This event is a timely reminder that protecting oneself against the sunbeam is not merely a trend; it is a necessity.

Event Highlights

• - Duration: July 1st (Tue) – July 7th (Mon), 2025
• - Location: SHIBUYA109, Tokyo

Special Highlights on July 5th & 6th: Throughout these two days, fans of the brand will have the chance to meet staff wearing Wpc. IZA original T-shirts who will be distributing the limited edition fans. Each fan bears a message emphasizing the importance of using a sunshade as a shield against heat.

The staff will showcase an engaging model displaying the summer slogan, “It’s hot, Shibuya!” drawing inspiration from the original saying famous in Kumagaya, enhancing the context of this event.

The Face of Wpc. IZA: Quality and Performance in Mind

Since the launch of Wpc. IZA in March 2021, the brand has already sold more than 1.6 million units by the end of May 2025*, showing a steady upward trend in sales. Factors leading to this growth are not solely about aesthetics; the direct application of sunshades in combating heat strokes has been a significant driver of acceptance among men.

Wpc. IZA prides itself on its innovative materials which include stress-alleviating technologies. The fabrics provide maximum UV protection, boasting a UPF rating of 50+ and a thermal reduction effect that can lower the perceived temperature by up to 14.7°C when using the shade.

As the heat reaches further extremes each year, Wpc. IZA is dedicated to establishing a culture where men feel naturally inclined to carry umbrellas. It’s about fostering a new standard of male preparedness against the weather.

Conclusion

The growing acceptance of sun protection umbrellas among men presents a bright future for brands like Wpc. IZA. This innovative week-long event in one of Tokyo's most famous districts is just the beginning of a larger movement towards sun protection awareness. With interactive experiences, exclusive merchandise, and a strong community message, Wpc. IZA is well on its way to making sun shades a staple in every man’s grooming toolkit.

As we step into the future, this impactful event signifies the dawning of a new chapter in men's fashion and lifestyle choices in Japan.