E.W. Scripps Company Welcomes Adam Harman as New Programming Chief

The E.W. Scripps Company, known for its robust portfolio in the media landscape, recently announced a significant addition to its team. Effective December 16, 2024, Adam Harman has been named the senior vice president of programming for the company, tasked with steering its content strategy across various platforms.

With over two decades of experience in media, Harman's appointment is seen as a strategic move to enhance Scripps' ability to connect with audiences and advertisers alike. His previous role as vice president of strategy and acquisitions at A+E Networks equipped him with the expertise needed to reshape programming via original content development and strategic acquisitions. His responsibilities included overseeing programming and content acquisition strategies, which have been critical in driving viewership and engagement in A+E's diverse portfolio.

In a statement, Keisha Taylor Starr, Scripps' chief marketing officer and general manager of Scripps Networks, expressed confidence in Harman's ability to lead the programming team. “As Scripps continues to evolve its content strategy, Adam is an ideal leader due to his solid understanding of consumer preferences and the competitive media landscape. His knack for seeking out bold content will aid us in delivering what our audiences crave,” said Starr.

In his new role at Scripps, Harman will be responsible for managing the programming and content acquisition strategies for the company's entertainment networks, including ION, which has emerged as a leading general entertainment platform, noted for being the most-watched live TV channel on Google TV in 2024. A key part of this role will involve refining Scripps' content offerings to ensure they resonate with today's viewers while meeting advertisers' needs.

Reflecting on his decision to join Scripps, Harman remarked, “The Scripps brand has built tremendous equity through its rich history of innovation and connection with consumers. I’m excited to contribute to their mission of offering compelling programming for audiences and advertisers.” His ambitions include reaching a new generation of media consumers while maintaining the high quality of viewer experiences that Scripps is known for.

Harman's background was rooted in television production and screenwriting, having earned a bachelor's degree from California State University, Northridge. Furthermore, he is currently pursuing a master's degree in strategic management and executive leadership at Penn State's Smeal College of Business. This combination of education and experience is expected to enhance his leadership at Scripps significantly.

As Scripps strives to innovate and adapt in the dynamic media landscape, the addition of Adam Harman stands out as a proactive step towards achieving its objectives. Driven by a commitment to quality journalism and entertainment, the company continues to be a cornerstone in providing news and programing nationwide, managing over 60 stations in various markets and reaching audiences with its national news outlets and popular entertainment brands.

In summary, Adam Harman’s arrival marks a new chapter for the E.W. Scripps Company as it seeks to enhance its programming strategy and capture the attention of modern viewers. With his impressive track record and vision for the future of media, Scripps is poised to navigate the changing landscape effectively and maintain its competitive edge.