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Momentum Corporation Teams Up with Genie

Momentum Corporation, based in Minato, Tokyo, has made an exciting announcement that will enhance digital advertising standards. They have officially certified Genie Co., a Shinjuku-based company, as a member of their Platform Certification Program (PCP). This partnership aims to strengthen ad verification processes, ensuring that brands can confidently navigate the ever-evolving digital landscape.

The Rising Need for Ad Verification

In recent years, the proliferation of generative AI technology has led to a surge in media outlets created primarily for advertising revenue, including numerous fake news sites. With this surge comes a significant increase in the risk of brand damage due to unintended ad placements. As regulatory frameworks and guidelines evolve, advertisers' expectations for high-quality ad placements are also escalating. For ad platform operators, establishing a transparent quality management system has become an urgent necessity.

Collaboration Between Momentum and Genie

As part of their initiative to combat these challenges, Genie has leveraged Momentum's HYTRA API in their GENIEE DSP to fortify risk management strategies. This collaboration not only enhances their capabilities but also showcases Genie's commitment to being a trusted ad platform. The PCP certification reflects Genie's credibility and strengthens its position as a key partner in brand protection.

The PCP program is designed to recognize ad platform businesses that employ the HYTRA API effectively, which serves as a risk management service tailored for DSPs (Demand-Side Platforms) and other ad platform operators. Through regular workshops and the provision of the latest industry information, certified partners acquire unique expertise and proven results that set them apart from competitors. This program is intended to help advertisers select ad platforms based on reliable benchmarks.

For further insights on Genie's strategies, readers can check out our interview titled “Interview with Genie Co.: How Quality in Advertising Becomes a Competitive Advantage.”

Understanding the HYTRA API

The HYTRA API takes a proactive approach to ad verification. It enables DSPs, SSPs (Supply-Side Platforms), and ad network operators to analyze the brand risk and ad fraud risks of media bidding sites before placing bids. If the system detects risks above a certain threshold, it prevents bids for those sites, thus safeguarding advertisers before any financial commitments are made.

By utilizing the HYTRA API, Genie provides advertisers with a secure and trustworthy advertising environment. For more details on the HYTRA API, visit here.

About Genie Co.

Genie Co. operates on two key principles: creating a world where everyone can succeed in marketing and becoming a globally recognized technology company that contributes to Japan and Asia. With these missions, they focus on developing marketing technological solutions that address challenges such as revenue growth and productivity improvement for various enterprises. To learn more, visit Genie.

About Momentum Corporation

Momentum is committed to enhancing the digital advertising landscape in Japan by applying advanced language analysis technologies and proprietary data for ad fraud detection. Known for its diverse solutions utilized by domestic advertising agencies and platforms, Momentum offers several certification programs, including the Agency Certification Program (ACP) for agencies and the Platform Certification Program (PCP) for ad platforms. Their mission—which aims to establish a trustworthy infrastructure for the digital society—contributes significantly to the healthy development of the digital ad market. Visit Momentum for more details.