Juice Media Partners with Underdog to Enhance Brand Growth and Engagement

Juice Media Partners with Underdog to Boost Brand Growth

In an exciting development for sports enthusiasts, Juice Media, a prominent data-centric omnichannel advertising platform, has recently forged a partnership with Underdog, a rapidly growing name in the sports gaming industry in the United States. This collaboration is focused on combining their strengths to foster brand expansion and drive up customer engagement through precise, high-performance media campaigns.

Mark Zamuner, President of Juice Media, emphasized the importance of reaching the right audience effectively, stating, “Reaching the right audience at the right time is what turns strong brands into category leaders.” He acknowledged the innovative work Underdog has done to deliver engaging experiences for sports fans, setting a benchmark in the competitive sports gaming market.

Just two years after its inception in 2020, Underdog has quickly cemented its place in the sports gaming landscape, already ranking as the fourth most downloaded application among sports betting and fantasy sports platforms. The company’s offerings include a wide array of fantasy sports games, licensed sports betting options, and a burgeoning media network comprising top-tier analysts and former professional athletes.

The collaboration is strategically designed to enhance Underdog's existing media strategies by leveraging Juice Media's expertise in data-driven audience targeting and effective performance optimization. By doing so, they aim to maximize the return on investment for media expenditures, ensuring that every dollar spent is optimized for maximum impact.

Liz Marro, Chief Marketing Officer at Underdog, expressed enthusiasm about the partnership’s potential to broaden their reach, stating, “Expanding our reach and engaging new audiences is critical to our continued success, and Juice Media's strategic approach will help us do just that.” This sentiment reflects Underdog’s forward-thinking strategy to continuously grow its fan base and encourage more sports enthusiasts to discover what they have to offer.

About Juice Media

Juice Media is recognized for its innovative approach in the advertising industry. It combines cutting-edge technology with strategic execution to deliver outcome-focused solutions for advertisers. The agency prides itself on maximizing the effectiveness of advertising campaigns through its omnichannel strategy, ensuring clients achieve substantial returns from their investment. Juice Media has an impressive history of being a growth partner for notable brands like Constant Contact and 23andMe, among others. The company was acquired by Altice USA in 2022, further enhancing its resources and capabilities.

About Underdog

Founded with the vision to innovate within the sports gaming arena, Underdog has experienced remarkable growth since its launch. The firm is committed to providing engaging and suitable gaming experiences for sports lovers in America. With an emphasis on making sports entertainment more accessible and enjoyable, Underdog's product line includes various fantasy sports options, a user-friendly betting interface, and a media platform featuring dynamic content from renowned sports figures.

This partnership represents a significant step for both companies, promising to drive engagement and growth in a sector that's seeing exponential interest. Sports fans can anticipate a new wave of innovative marketing and entertaining content as the collaboration takes form.

For more information about Juice Media, you can visit their official website.

For further details about Underdog and their offerings, check out underdogfantasy.com.