Celebrate Cat Happiness with the 'Nekobeya Minato' Photo Contest Launch

In a delightful initiative for cat lovers, NEKOBEYA, a fully private cat hotel, is commemorating the pre-opening of its Minato location by announcing a special photo contest. This competition invites cat owners to submit adorable photos capturing their pets' sleep faces under the theme “My Cat's Favorite Sleeping Face.” The grand prize winner will be awarded a lifetime free stay pass worth up to 40 million yen, symbolizing a commitment to ensuring peace of mind for cat owners.

Background of Nekobeya: Easing Guilt of Cat Care

Traveling or facing unexpected situations like hospital stays can create significant anxiety for cat owners. Nekobeya was established with the vision to alleviate such concerns by providing a reliable and safe space for cats. With features like total privacy, 24/7 web cameras, personalized air conditioning, grooming, and medical care tailored to each cat's personality, Nekobeya aims to transform the perception of leaving a cat behind from a guilt-inducing act to a rewarding choice.

Photo Contest Overview

The photo contest celebrates the pre-opening of Nekobeya Minato, which is set to open on December 15, 2025. Here are the details:

- Theme: “My Cat's Favorite Sleeping Face”
- Application Period: November 11, 2025 - December 12, 2025
- Announcement of Winners: December 15, 2025

How to Enter:

1. Post on Instagram with the hashtag #キャットホテル永久無料
2. Post on X with the same hashtag
3. Send photos via the official LINE account

There’s no limit to the number of entries per participant, and photo editing is allowed.

Prizes:

- Grand Prize: Lifetime Free Stay Pass (worth up to 40 million yen)
- Runner-up (3 entries): 50% off stay voucher + free health check voucher
- Honorable Mentions (10 entries): 30% off stay voucher + original goods

What is the Lifetime Free Stay Pass?

The Lifetime Free Stay Pass is an exclusive membership certificate awarded to the grand prize-winning cat, enabling them to enjoy complimentary stays at Nekobeya for a lifetime. With this pass, cat owners can travel or handle emergencies with the comfort of knowing their felines are well cared for, ultimately valuing a comforting environment over monetary worth.

Special Benefits for Lifetime Members:

- All stays are free (anytime, any number of times)
- Priority access to VIP rooms
- Unlimited long-term use
- Available regardless of age or pre-existing health conditions (with care support provided)

The Vision for Nekobeya Minato

Nestled in the heart of Tokyo's Minato district, the new Nekobeya facility is designed exclusively for cats, featuring a five-story structure with fully tailored accommodations, grooming rooms, and continuous monitoring for optimal care.

Future Plans

Nekobeya aims to eliminate the anxieties of cat ownership by pursuing several initiatives:
1. Expansion of Membership System: Following the Lifetime Free Stay Pass, plans for ongoing subscription services and special care plans will be developed.
2. Collaboration with Veterinarians and Research Institutions: Partnerships will foster research on medical and stress care for elderly and ill cats, culminating in measurable models of cat happiness.
3. Expansion of Locations: Building a network of Nekobeya facilities across urban and rural areas to support owners facing various life scenarios.
4. Building a Cat Owner Community: Continuous events, contests, and educational seminars will strengthen connections among cat lovers, creating a vibrant community.

Through these efforts, Nekobeya aspires to build an infrastructure where every cat owner can confidently leave their pets in good hands, ultimately revealing that the first step starts with the joy of sharing cat happiness through this photo contest.