Seminar on Beef Export Expansion: Understanding Today's Trends
On October 22, a significant seminar titled "Beef Export Expansion Seminar: Understanding Current Trends in Beef Exports" will take place, organized by the Kanto Agricultural Administration. The introduction of this event features Ogawa Food & Service, a subsidiary of Ogawa Livestock Foods Co., Ltd., which has been in operation since 1938. The company has a rich history as a wholesaler of premium Japanese beef and pork, and now it is making waves in the beef export sector, capitalizing on the growing global demand for Japanese Wagyu.
Seminar Overview
The seminar aims to address the increasing demand for domestic Japanese Wagyu in overseas markets. As part of the Kanto Agricultural Administration's regional initiatives, meat processing facilities are obtaining necessary certifications to facilitate beef exports to specific countries and regions. The Kanto area contributes to about 10% of Japan's Wagyu production, showcasing its pivotal role in the country's beef export strategy.
To foster momentum for expanding exports, the seminar will not only present current sales trends of Japanese beef in overseas markets but will also include a panel discussion with key industry stakeholders.
Key Session by Ogawa Food & Service
Ogawa Food & Service, founded approximately a decade ago after receiving export certification from the Tokyo Meat Market, is a key participant in this seminar. The rising popularity of Wagyu abroad has spurred the company on its mission to "deliver the charm of Japanese cuisine to the world," firmly establishing its export operations.
In this session, Hiroyuki Tazuka, Manager of the Sales Department at Ogawa Food & Service, will elaborate on the company's international expansion strategy rooted in its advanced processing techniques and robust quality management systems. He will share insights gained from real-world experience in the export business, including:
- - Efforts to develop sales channels in Southeast Asian markets.
- - Product proposal strategies tailored to meet local market demands.
- - Promotion of the unique attributes of Japanese beef.
- - Solutions to the specific challenges faced in beef exports.
- - Practical approaches for entering new markets.
Mr. Tazuka's presentation is designed to provide attendees with actionable insights into navigating the complexities of beef exports while discussing the evolving landscape.
Panel Discussion
The second part of the seminar will feature a panel discussion involving case study speakers and other participants for an in-depth discussion on expanding beef exports. Participants include:
- - Koichiro Uemura, Officer and Auditor of Niichiku Co., Ltd., who will provide insights into overseas sales trends.
- - Yoshihiro Chuda, Director of the Thai Export Support Platform (Ph.D.), discussing market trends in Thailand.
- - Additional insights from Tetsuya Watanabe, President of Watanabe Livestock Co., Ltd., will also be shared.
The panel will allow for a productive dialogue on strategies for enhancing beef export expansion, leveraging the collective experiences of industry experts.
Seminar Details
- - Title: Beef Export Expansion Seminar: Understanding Current Trends in Beef Exports
- - Date: October 22, 2025
- - Time: 13:00 - 15:30 (JST)
- - Location: 9th-floor Conference Room, Central Wholesale Market, Tokyo, Japan (Hybrid format with online participation)
- - Participation Fee: Free (Pre-registration required)
- - Registration Deadline: October 20, 2025, 17:00 JST
- - Registration Form: Link to Registration
Conclusion
As Japan continues to solidify its reputation as a premier source of high-quality beef, seminars like this will serve as essential platforms for sharing knowledge, best practices, and strategies for navigating the evolving international beef market. The collective insights will undoubtedly contribute to the ongoing success of Japanese beef exports worldwide.