#Japan #Tokyo #ASBee #SureFIT #G-foot

Introduction of SureFIT Technology

In an effort to revolutionize the shoe shopping experience, Q'sfix, a company based in Marunouchi, Tokyo, has launched its innovative 3D foot measurement service known as SureFIT. This advanced technology, from July 1, 2026, will see an additional 120 units deployed across various locations managed by G-foot, the operator of well-known shoe retail brands such as ASBee and Greenbox.

What is SureFIT?

SureFIT allows for rapid and precise measurement of various aspects of the foot including length, width, height, and circumference using advanced 3D technology. By transforming the complexities of foot characteristics into easily comprehensible visual data, SureFIT supports customers in making informed footwear choices. The goal is to alleviate concerns over size selection and mismatches post-purchase, ultimately leading to a more comfortable and satisfying shopping experience.

Addressing Customer Needs

G-foot recognizes that many customers experience uncertainty when selecting footwear, particularly parents of growing children who face challenges in ensuring proper fit and size. In light of these concerns, G-foot has ramped up efforts to enhance its service levels and support systems, aiming to create a more comfortable shopping environment.

In November 2024, the preliminary rollout of SureFIT began in select stores. Following the introduction, customers have reported positive feedback, noting beneficial insights such as understanding children's unique foot features, receiving helpful size references, and enjoying the family-friendly measuring experience. They have particularly valued the ability to review growth data objectively and the tailored product recommendations based on their measurements.

Expanding the SureFIT Experience

In response to the strong positive reception and to further enrich the shoe selection experience, G-foot has decided to expand the number of SureFIT-enabled stores across the country. The addition of 120 more units is a step towards delivering a new and engaging shoe shopping experience to an even broader audience.

Key Features of SureFIT:

• - Quick 3D foot measurement in just seconds
• - High precision visualization of foot length, width, and circumference
• - Clear presentation of foot characteristics
• - Support for optimal product selection based on measurement results
• - Integration of physical and digital shopping experiences

Future Outlook

Q'sfix is committed to advancing the adoption of 3D foot measurement technology and enhancing the shopping experience by bridging in-store and digital platforms. The company is also focused on leveraging foot data and AI to drive service innovation, aiming for a digitally transformed retail landscape and an improved customer experience.

About Q'sfix

Established in 1976, Q'sfix is dedicated to enriching people’s lives through IT. The company aims to facilitate a safe and fulfilling society by swiftly providing IT solutions that meet the diverse needs arising from the evolving environment, including digital transformation support for customers and advanced measurements of biomechanical functions across sports, education, and rehabilitation fields.

Company Details:

• - Name: Q'sfix Co., Ltd.
• - Founded: January 1976
• - Website: Q'sfix Website
• - Headquarters: 26F, Sapia Tower, 1-7-12 Marunouchi, Chiyoda-ku, Tokyo, 100-0005

Based on longstanding principles, G-foot, part of the Aeon Group, manages shoe specialty stores, including ASBee and ASBee KIDS, and serves a wide range of customers from children to seniors. The company prioritizes providing comfortable, attractive footwear that promotes health. By cultivating well-trained fitting advisors, G-foot aims to ensure that every customer enjoys a secure and pleasant shoe selection process.

About G-foot:

• - Name: G-foot Co., Ltd.
• - Founded: December 1, 1931
• - Website: G-foot Website
• - Headquarters: Kokkan Building, 1-14-1 Shinkawa, Chuo-ku, Tokyo, 104-0033

In summary, the introduction of SureFIT technology across G-foot's retail network marks a significant step forward in modernizing the shoe shopping experience, embracing innovation and enhancing customer satisfaction.