Pet Disaster Preparedness
2026-05-21 07:47:20

Increased Interest in Disaster Preparedness for Pets Amid Rising Earthquake Activity

Increased Interest in Disaster Preparedness for Pets



In recent years, Japan has seen a surge of earthquakes and natural disasters, prompting a heightened awareness about the importance of disaster preparedness for pets. The concept of “companionship evacuation,” or the ability to bring pets along during emergencies, has gained significant attention. However, pet owners face numerous challenges during evacuations, particularly concerning hygiene and odors in shelters or vehicles. To address these pressing issues, Next Life Corporation has introduced a novel approach with their pet odor care product, 'Nyan to Nio-wan!'.

Tackling Overlooked Odor Issues



During a disaster, the environment shared with pets can raise multifaceted challenges, including maintaining hygiene in evacuation spaces, being mindful of pet-related odors, and managing the stress of communal living. Particularly concerning is the issue of odors, which pet owners may not readily notice, yet it can lead to conflicts with other evacuees or create psychological burdens for those involved. This has identified odor management as a vital aspect of pet disaster preparedness.

A Practical Solution for Emergency Kits



In response to these concerns, Next Life Corporation offered samples of 'Nyan to Nio-wan!' to attendees at the 'Pet Disaster & Dog Car Tourism Festival' held on March 28 and 29, 2026. This product is designed not only for everyday use but is also convenient for storage in emergency kits or vehicles, ensuring that pet owners have practical options available during disasters.

An Enjoyable Learning Experience about Pet Disaster Preparedness



The festival was designed as an experiential event where pet owners could learn about disaster preparedness while enjoying quality time with their beloved companions. The event included various programs, such as:
  • - Pet disaster preparedness seminars
  • - Dog talent shows
  • - Dog training sessions
  • - Experience scenarios for vehicle camping
  • - Disaster and evacuation drills
  • - Bingo games focused on disaster preparedness
  • - Outdoor/pet goods markets
  • - Food trucks

This engaging format successfully attracted many attendees, demonstrating a new approach to preparedness that emphasizes enjoyment alongside education.

Feedback from Organizers



Organizers shared positive feedback about the event, stating that participants in the stage events and bingo game were informed during the distribution of samples. Attendees who participated in vehicle camping praised the product for its immediate usability and the ability to stock it in emergency kits. The concept of “immediate use plus preparation” resonated strongly with participants, reinforcing confidence in the solution.

Future Outlook



Next Life Corporation is committed to fostering environments where pets and humans can coexist comfortably and safely, not just in everyday life but also during emergencies. They plan to continue promoting the significance of pet disaster preparedness and expanding the value of their products to meet these needs.

Product Information



  • - Product Name: Nyan to Nio-wan!
  • - URL: Next Life

Contact Regarding This Matter


For inquiries, please reach out to the PR representative at Next Life Corporation:

Members of the press are welcome to contact us for photographs from the event, product samples, and interviews with representatives. Please feel free to reach out via the aforementioned email address.


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