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AB Tasty Launches One Platform to Transform Customer Journey Optimization

AB Tasty, a prominent name in experience optimization, has today introduced its groundbreaking platform, One Platform. This new initiative aims to redefine how marketing and product teams manage customer journeys, by providing a comprehensive solution that integrates both client-side and server-side experimentation.

The Need for Unified Solutions

In a digital landscape fraught with fragmented tools and disjointed systems, teams often find themselves working in silos. This fragmentation can lead to inconsistencies in user experience, wasted resources on ineffective testing, and ultimately, a disconnect between customer needs and service delivery. Recognizing these challenges, AB Tasty has created One Platform to bridge the gaps.

According to Rémi Aubert, co-founder and CEO of AB Tasty, “Fragmented tools have forced teams to work in silos, resulting in disruptions, ineffective testing, and potential errors. One Platform helps bridge the gap between product, marketing, and development teams by providing a unified location for experimentation, personalization, and feature management.” This not only streamlines processes but also fosters collaboration across teams.

Core Features of One Platform

The One Platform boasts several powerful features designed to enhance the digital experience:

1. Safe and Gradual Deployments: Teams can validate functionalities through controlled rollouts, minimizing risk and promoting reliability in deployments.
2. Cross-Platform Experimentation: Performance can be measured seamlessly across backend systems, web interfaces, and mobile applications.
3. Unified Customer Journeys: The platform facilitates consistent testing and personalization from a single point of interface, ensuring a coherent experience for users across multiple devices.
4. AI-Enhanced Insights: Leveraging artificial intelligence, the platform optimizes digital interactions based on user sentiment and intent, leading to a more responsive business approach.
5. Developer-Friendly Workflows: Robust APIs, monitoring capabilities, and easy rollback options allow developers to maintain control while deploying new features quickly.

With these features, teams can reduce deployment risks while delivering a consistent and rewarding experience to their customers. Alix de Sagazan, co-founder and CEO of AB Tasty, highlights the company’s mission: “By bringing client-side and server-side experimentation together in one platform, we empower digital teams to align on outcomes, reduce deployment risks, and deliver value to customers faster than ever.”

Continued Growth and Innovation

The launch of One Platform represents another step in AB Tasty’s ongoing evolution within the digital experience space. Following the acquisition of EmotionsAI in 2023 and an expansion into merchandising and recommendations in 2024, this platform underscores the company’s commitment to innovation in personalization and artificial intelligence. It allows brands to optimize and innovate digital experiences while aligning e-commerce and product teams with revenue objectives.

AB Tasty has established itself as a leader in experience optimization, providing brands a unique set of tools that extend beyond traditional analytics. With a client list that includes global giants like Kering, McDonald's, L'Oréal, and Disneyland Paris, they continue to set the standard for what is possible in digital engagement.

Conclusion

One Platform is not just a tool—it’s a cultural shift towards fostering a spirit of experimentation among digital teams. As the digital world evolves, AB Tasty remains at the forefront, breaking new ground in providing solutions that enhance user experiences and drive conversion rates through informed decisions and strategic actions.

For more insights on One Platform and its capabilities, visit AB Tasty's official site.

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AB Tasty continues to be the vanguard of experience optimization, dedicated to helping brands navigate the complexities of customer engagement in a rapidly changing environment.