#Japan #Sensitive Skin #Tokyo #Moisture Crisis #First Clinical

The Moisture Crisis for Sensitive Skin: Findings from a 2025 Survey

A recent study by Daiichi Sankyo Healthcare in July 2025 has unveiled alarming insights regarding the skincare routines of women aged 20 to 40 with sensitive skin across Japan. Despite a strong focus on hydration, a shocking 83.7% of those prioritizing moisturization reported that their skin does not retain moisture effectively. This article delves into the significant discrepancies between the expectations of sensitive skin individuals and the reality they face.

Key Findings from the Survey

Emphasis on Hydrating Products

The survey of 600 women revealed that nearly 77.7% prioritize hydrating effects when choosing their skincare products, ranking it as the most crucial aspect of their skincare routine. Furthermore, over 43% stated it is their top consideration. Respondents with sensitive skin indicated that their primary motivations for seeking hydration include wanting to enhance skin condition (77.3%), improve makeup application (43.3%), and alleviate skin tightness (38.2%). Interestingly, the greatest disparity between sensitive and normal skin individuals was in the desire to reduce skin tightness, which had a 19.4-point difference.

The Discontent with Moisture Retention

The survey further indicated a stark contrast in moisture retention satisfaction between those with sensitive and normal skin. A concerning 83.7% of people with sensitive skin who emphasize hydration claimed that they do not experience lasting moisture, compared to 59.7% of those with normal skin. This reflects a significant issue, as individuals with sensitive skin not only seek hydrating solutions but also feel frustrated by their inability to achieve lasting hydration.

Perception of Low ‘Water-Storing’ Skin Levels

Additional insights revealed that more than 43% of individuals with sensitive skin believe their 'water-storing' capability is low. This sentiment is markedly higher than the 29.3% of those with normal skin who feel the same, showcasing an increased concern over dryness among sensitive skin types. Moreover, a staggering 95.0% of sensitive skin participants expressed anxiety about their skin being dry.

Expert Commentary

Dr. Yuki Fukunaga, a dermatologist and director of Kamakura Kamari Skin Clinic, noted the prevalent issue of tightness sensitivity among individuals with sensitive skin. He emphasized that shifting the focus from merely providing hydration to ensuring it is effectively retained is essential for achieving stable skin conditions.

Dr. Fukunaga explained that those struggling with moisture retention often experience easy evaporation of ‘free water’ from the skin's outer layer, particularly when their skin barrier function is compromised. For effective hydration, it's crucial to enhance the skin's natural moisture-holding abilities with ingredients like amino acids instead of just adding moisture.

Practical Steps for Sensitive Skin Care

Sensitive skin requires a dual approach — providing water and ensuring the skin can hold onto it. Regular water intake, alongside a balanced skincare routine that focuses on moisture retention, is critical for achieving hydrated skin.

The Launch of MINON Amino Moist

For those challenged by sensitive skin conditions, the recent launch of the revamped MINON Amino Moist skincare line, which emphasizes enhancing skin's hydration capabilities, presents a promising solution. This collection benefits from strengthened formulations and environmentally friendly packaging, demonstrating a commitment to both skincare efficacy and sustainability.

Conclusion

The findings from the 2025 sensitive skin survey reveal a pressing need for individuals to reconsider their skincare approach, defining a shift from simply providing moisture to retaining it effectively. With both expert insights and product innovations like MINON, consumers have the opportunity to improve their skincare routines and achieve the hydration they desire. The journey towards stable and hydrated skin is vital and achievable with informed choices and consistent care.